Job Description

A Consumer Insights Asst Manager is required to manage a robust portfolio within the organisation. An essential role is created to work on insights to deliver strategic business choices while evaluating brands commercial success.

• Oversee tailored research studies to promptly address business inquiries, delivering actionable and meaningful insights that enhance understanding of consumer experiences.
• Effective project management including coordinating with research agencies and collaborating with internal teams. Guide external research partners to ensure consumer research meets agreed-upon quality, cost, and timeline objectives while fully addressing research goals.
• Ensure the precision, reliability, and global comparability of strategic consumer and brand data.
• Integrate various data sources to generate consumer and market insights, facilitating recommendations for business impact, supporting content development, and evaluating brand/trade activations.
• Analyse NPS data, focusing on root cause analysis through data mining and collaboration with other teams to formulate hypotheses that inform actions, further research, and continuous improvement initiatives.

Opportunity to work for a leading FMCG brand in the market|Expansion on portfolio in the FMCG landscape

• At least 5 years in market research including Quantitative and Qualitative research
• Prior data firm or brand based experience
• Expert in Nielsen / Kantar research tools
• Dyanmic and collaborative team player spirit and leadership qualities
• Resilient to challenges, strategic and analytical thinkers

Company based in Klang Valley is a global leading company in tobacco with the vision of creating a cleaner and safer way of smoking.

• Opportunity to work for a leading FMCG brand in the market
• Expansion on portfolio in the FMCG landscape
• Career progression
• Attractive remuneration package
• Job security
• Market acumen and reputation

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 012 375 0096 for a confidential discussion, and send me your CV

Michael Page