Job Description

Key Responsibilities: 1. Business & Brand Management:
a) Ensure all brand marketing activities are executed inline with agreed global/ regional brand strategy.
b) Build and maintain brand health. 2. Marketing Strategy Management:
a) Sales: To plan the annual sales target and expenses budget. To ensure the
achievement of sales budget within the expenses allocations.
b) Above The Line (ATL): To work closely with Advertising Agency on the ATL
advertising plan to manage the effectiveness of the consumer communication
tool; To meet the marketing objective such as increase brand awareness,
improve brand image, improve consumer perception, etc.
\xef\xbb\xbfc) Below The Line (BTL): To plan the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experience and etc.
d) Profitability: To manage the product profitability at planned gross profit (GP) & Operating Profit (OP) level by having a deep understanding on the costing structure of the designated brand. 3. Marketing Planning:
a) Marketing Plan: To prepare the annual marketing plan which include the
situation analysis (market, consumer, competitor, sales performance &
resource), identify key issue, propose directional solution & action plan.
b) Mid Term / Long Term Plan: To set direction of next 3-years or 5-years plan
based on SWOT analysis by taking into considerations both internal &
external factors for future company expansion plan. 4. Product /Business Development & Improvement :
a) New Product Development: To promote company diversification program.
i. To conduct analysis on market opportunities, trend & internal resource.
ii. To establish product concept for prototype recipe development.
iii. Development schedule (until product launching).
iv. Brand name, package and design development.
v. Marketing and sales plan (Profit & Loss Plan and expenses budget).
vi. Market survey to understand the consumer needs & behavior, concept
acceptance and prototype preference.
vii. Rules and Regulations for package labeling.
viii. Launching of new products and monitor the progress. b) Improvement of Existing Product:
i. Continuous study to understand consumer insight and propose counter
measure such as change product concept, modify packaging structure,
alter packaging design to enhance the product competitive edge.
ii. To make improvements recommendations based on internal sales staffs
and external consumer feedback.
iii. To coordinate with related department on the cost down programs to
promote cost competitiveness and profit improvements. 5 Any other responsibilities assigned by superiors from time to time. Key Requirements:

• A bachelor\'s degree in marketing, business administration, or a related field is typically required.
• Minimum 10 years of experience in marketing, brand management, or related fields is required. Experience in the FMCG industry is highly desirable.
• Excellent communication and interpersonal skills (\xef\xbb\xbf\xef\xbb\xbfanalytical, creativity, communication, leadership, budgeting, technical, industry knowledge, strategic thinking).

Job Types: Full-time, Permanent Salary: RM5,800.00 - RM9,000.00 per month Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Fixed shift
• Monday to Friday

Supplemental pay types:

• Performance bonus
• Yearly bonus

Application Question(s):

• Do you have FMCG experience ?

Education:

• Bachelor\'s (Required)

Experience:

• Marketing: 8 years (Required)

Language:

• Mandarin (Required)