Consumer Marketing Manager

Petaling Jaya, Selangor, Malaysia

Job Description


Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia (MAGGI)
Full-time
Bachelor\'s Degree
8+ years of experience

Position Summary

Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Marketing Manager to be responsible for the development and implementation of MAGGI corporate communication, covering ONE MAGGI brand communication, digital ecosystem/eBusiness strategy and consumer engagement programs.

A day in the life of...

  • Develops and leads the ONE MAGGI Communication Campaign (Festives - Raya, CNY, Gawai and other relevant ONE Maggi campaigns and activities) to bring MAGGI brand purpose of life. Assesses new consumer / shopper trends through real time data mining and interpretation of data, to inform decision-making for the business.
  • Develop, update and ensure implementation of local digital/eBusiness/CRM strategy in alignment with key local stakeholders. Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
  • Responsible for developing Digital & Service Pillar marketing communication plan for the MAGGI brand aligned with brand/ category/ product strategy. Bring to life service pillar dimension at corporate and brand/product level in coordination with Brand Marketing team.
  • To develop MAGGI MYSG sustainability agenda and lead the communication and initiatives that is in-line with Maggi brand purpose and business objectives.
  • Accountable for creating engaging brand experience by bringing to life the brand\'s Big Idea across agreed service pillar touchpoints - Corporate cooking events, Masak-masak studio, Digital activation, Recipe Development.
  • Responsible for proposing optimal PFME budgets for corporate initiatives based on agreed overall digital & service pillar plan during OPL/ ICP development. Provide monthly reporting and monitoring system for cost effectiveness and ensure all PFME investment is properly reviewed and evaluated.
  • Ensure effective utilization of corporate events budget by coordinating and tracking expenses through cost center owners (e.g MSU, Kitchen operations).
  • Support training and development of Sampling and Demonstration team in collaboration with Brand and MSU.
  • Responsible for ensuring adherence to all company principles and policies.
What will make you successful
  • Graduate with 8-10 years\' experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities.
  • Strong Digital & Social Marketing expertise (2-3 years), Customer Service, Product Knowledge, internal processes.
We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia (MAGGI)
Full-time
Bachelor\'s Degree
8+ years of experience

Position Summary

Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Marketing Manager to be responsible for the development and implementation of MAGGI corporate communication, covering ONE MAGGI brand communication, digital ecosystem/eBusiness strategy and consumer engagement programs.

A day in the life of...
  • Develops and leads the ONE MAGGI Communication Campaign (Festives - Raya, CNY, Gawai and other relevant ONE Maggi campaigns and activities) to bring MAGGI brand purpose of life. Assesses new consumer / shopper trends through real time data mining and interpretation of data, to inform decision-making for the business.
  • Develop, update and ensure implementation of local digital/eBusiness/CRM strategy in alignment with key local stakeholders. Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
  • Responsible for developing Digital & Service Pillar marketing communication plan for the MAGGI brand aligned with brand/ category/ product strategy. Bring to life service pillar dimension at corporate and brand/product level in coordination with Brand Marketing team.
  • To develop MAGGI MYSG sustainability agenda and lead the communication and initiatives that is in-line with Maggi brand purpose and business objectives.
  • Accountable for creating engaging brand experience by bringing to life the brand\'s Big Idea across agreed service pillar touchpoints - Corporate cooking events, Masak-masak studio, Digital activation, Recipe Development.
  • Responsible for proposing optimal PFME budgets for corporate initiatives based on agreed overall digital & service pillar plan during OPL/ ICP development. Provide monthly reporting and monitoring system for cost effectiveness and ensure all PFME investment is properly reviewed and evaluated.
  • Ensure effective utilization of corporate events budget by coordinating and tracking expenses through cost center owners (e.g MSU, Kitchen operations).
  • Support training and development of Sampling and Demonstration team in collaboration with Brand and MSU.
  • Responsible for ensuring adherence to all company principles and policies.
What will make you successful
  • Graduate with 8-10 years\' experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities.
  • Strong Digital & Social Marketing expertise (2-3 years), Customer Service, Product Knowledge, internal processes.
We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9

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Job Detail

  • Job Id
    JD972877
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned