Job Description

Job Title Consumer Marketing Manager, Personal Health MalaysiaConsumer Marketing Manager, Personal Health MalaysiaYour Role:Strategy Development

• Develop and implement comprehensive marketing strategy aligned with countryxe2x80x99s strategic priorities and business objectives for the assigned product categories
• Analyze market trends, distil consumer and shopper insights and gather competitive landscape to inform marketing plan and to formulate results-oriented marketing campaigns

Portfolio, Pricing and Promotion Management

• Lead the 4Ps xe2x80x93 Product, Pricing, Promotions and Place (Distribution and GTM) working in close collaboration with country Sales, Trade Shopper Marketing, Supply Chain and Commercial Policy teams. This includes:

- Work in collaboration with JAPAC Business Marketing Team to bring relevant NPIs into the market
to maintain a robust portfolio for each category.- Management of phase-in and phase out of products in the market
- Long-term sales forecasting for NPIs and existing portfolio- Devise pricing for NPIs and maintenance of pricing for all product portfolios
- Drive and manage price realization with optimal annual promotion plan
- Support in the GTM of products into new distribution channels. Validate and execute channel/distribution
strategy (with country sales team). Contributes actively to the development of new business models and new
channels in collaboration with the Sales Leader (who leads)- Lead local specific cross category initiativesMarketing and Campaign Management

• 12-month forward planning of marketing calendar and activities
• Build and execute local marketing calendar and all associated marketing activities including Demand Generation and Sale Enablement campaigns across multiple channels online and offline to reach the right target audience, closely collaborating with Campaign Performance Management team
• Build and enhance brand equity through consistent marketing messaging and product positioning for all campaigns
• Drives adaptation of global/localized content (including translation) and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market
• Work in partnership with external creative teams and vendors to produce compelling marketing materials to drive consumer engagement leading to conversion
• Identify effectiveness and impact of marketing campaigns and initiatives to optimize accordingly
• Present ideas and deliverables to internal and external teams, and communicate with senior leaders on countryxe2x80x99s marketing strategies, programs and budget

Budget Management

• P&L management incl. revenue and margin management
• Manage local A&P budget and utilization effectively, ensuring resources are allocated efficiently and campaigns are delivered within budgets

Cross-functional collaborations

• Work closely with country sales and trade shopper marketing team to ensure alignment on marketing objectives, strategies and activities to meet business objectives.
• Partner country sales team in presentations of Quarterly Business Reviews and Joint Business Plans with customers, detailing out past marketing activities reviews and forward-planning marketing calendar, activities and NPIs.
• Work with Commercial Policy team to ensure local pricing adheres to the Global Line Chart policy.
• Work in close collaboration with Supply Chain and Quality & Regulatory Affairs to ensure availability of supply and relevant licenses for sales in the market.
• Collaborate with Campaign Performance team for all campaigns activities

You're likely the right fit if you possess:

• Bachelorxe2x80x99s degree in marketing or a related field
• At least 8-10 years of experience in FMCG or Consumer Electronics industry
• Good interpersonal and excellent written and verbal communication skill with ability to foster long-term relationships with internal stakeholders and external customers
• Commercially savvy with entrepreneurial and consumer centric mindset
• Self-motivated, proactive with a results-oriented mindset
• Good organizational skills
• Self-starter and agile in pushing oneself to master other forms of marketing strategies (digital, social media & ecommerce)
• Proactive, enthusiastic and passionate in making a difference in our industry through creative and exciting ideas
• Proven success in developing marketing plans and campaigns

How we work togetherWe believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the companyxe2x80x99s facilities. Field roles are most effectively done outside of the companyxe2x80x99s main facilities, generally at the customersxe2x80x99 or suppliersxe2x80x99 locations.About PhilipsWe are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business

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.If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .By submitting your resume and related information in the manner set out in this job post, you consent for Philips and Philipsxe2x80x99 authorized nominee to collect, process, transfer and store your personal data for purpose of the application for the above-mentioned job opportunity. Further, in the event you provide any personal information of another data subject as referee, you confirm that the relevant data subject consented to the disclosure of such personal data to Philips and Philipsxe2x80x99 authorized nominee. For more information and details on our Privacy Policy, please visit .

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