Job Description

Company DescriptionAbout Grab and Our WorkplaceGrab is Southeast Asia\'s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we\'ve got your back with everything. Guided by The Grab Way and our four core values of Heart, Hunger, Honour, and Humility, we make a lasting difference for Southeast Asia by creating economic empowerment for everyone.Get to know the TeamEmbark on a journey with our Regional Employer Brand & Recruitment Marketing Team, an integral part of the vibrant People Operations force nested within the Talent Acquisition function. Here, the fusion of expertise takes center stage where creative souls from advertising sizzle with the analytical minds of marketing, and the articulate flair of communications. Together, we weave the strategic tapestry that elevates Grab\'s presence as an employer of choice by curating the essence of our brand and translating it into reality.Get to know the RoleThis role requires a blend of strategic thinking, creativity, and data-driven decision-making to ensure our company remains an employer of choice. Reporting to the Head, Employer Branding & Recruitment Marketing, step into the spotlight as a Program Marketing Partner with a mission to narrate our brand\'s story that captivates and draws top-tier talent into our fold.The day-to-day activities

• Market Research: Conduct and interpret candidate & market research to understand what is important to the talent audience, and apply creative practices to attract the best talent.
• Content Creation: With insights, we develop concise, engaging, and targeted content, both written and visual, to attract talent across paid & owned touchpoints to drive awareness, consideration & optimize conversions.
• Campaign Management: Design and manage marketing campaigns across various digital portfolios & platforms (social, content, web, email etc) and familiar with digital platforms such as LinkedIn Campaign Builder, Google Ad Manager, Programmatic platforms, and others to attract potential candidates.
• Data Analysis & Insights: Analyze campaign performance data regularly and derive compelling insights and stories to guide strategy optimisation. Design and apply structured testing methodologies to assess the effectiveness of campaigns, platforms & messaging.
• Performance Reporting: Create detailed reports highlighting campaign performance, outreach outcomes, and return on investment (ROI).
• Strategy Optimization: Continuously test, evaluate, and optimize campaign strategies based on data insights to boost campaign performance and candidate engagement.
• Stakeholder Management: Work closely with cross-functional teams, ensuring marketing strategy alignment with overall recruitment goals, and reporting on progress.

QualificationsWhat Skills You Will NeedOverall, 7+ years of related work experience encompassing the below skills:

• Technology Proficiency: Expert knowledge of online media platforms and tools LinkedIn, Instagram, Google Ad Manager, Programmatic tools, ChatGPT and relevant tools.
• Data Analysis & Insights: Strong statistical and data analysis skills, with the ability to interpret and present data effectively.
• Market Research: Solid market research abilities, including conducting interviews and surveys, analyzing data and making recommendations.
• Problem-solving: Ability to identify issues, analyze available data, and apply creative solutions to marketing challenges.
• Content Creation: Strong writing skills and experience in creating engaging written and visual content that resonates with the target audience.
• Interpersonal Skills: Excellent communication and relationship-building abilities are crucial for liaising with different teams and conducting market research.
• Adaptability: The ability to adapt to changing circumstances and be open to learning and implementing new strategies and tools.

Additional InformationLife at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life\'s challenges.

What we stand for at Grab:We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

Grab