Job Description

Company DescriptionAbout Grab and Our WorkplaceGrab is Southeast Asia\'s leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we\'ve got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.Get to Know the TeamEmbark on a journey with our Regional Employer Brand & Recruitment Marketing Team, an important part of the vibrant People Operations force nested within the Talent Acquisition function. Here, the fusion of expertise takes center stage where creative souls from advertising sizzle with marketing insights and the articulate flair of communications. Together, we weave the strategic tapestry that elevates Grab\'s presence as an employer of choice by curating the essence of our brand and translating it into reality.Get to Know the RoleWe are looking for a blend of strategic insights, creativity, and data-driven decision-making to ensure we remain an employer of choice. Reporting to the Head, Employer Branding & Recruitment Marketing with a hybrid work arrangement, step into the spotlight as a Program Marketing Partner with a mission to narrate our brand\'s story that captivates and draws top-tier talent into our fold.The Critical Tasks you will perform:

• Market Research: Conduct and interpret candidate & market research to understand what is important to the talent audience, and apply creative practices to attract targeted talents.
• Content Creation: With insights, we develop concise, engaging, and targeted content, both written and visual, to attract talent across paid & owned touchpoints to improve awareness, consideration and conversions.
• Campaign Management: Design and manage marketing campaigns across multiple digital portfolios & platforms (social, content, web, email) and familiar with digital platforms such as LinkedIn Campaign Builder, Google Ad Manager, Programmatic platforms, and others to attract potential candidates.
• Data Analysis & Insights: Analyze campaign performance data and obtain compelling insights and stories to guide strategy optimisation. Design and apply structured testing methodologies to assess the effectiveness of campaigns, platforms & messaging.
• Performance Reporting: Create detailed reports highlighting campaign performance, outreach outcomes, and return on investment (ROI).
• Strategy Optimization: Test and amplify campaign strategies based on data insights to boost campaign performance and candidate engagement.
• Stakeholder Management: Work collaboratively in partnership with multi-teams ensuring marketing strategy agreement on recruitment goals, and progress reporting.

QualificationsWhat Essential Skills You Will NeedOverall, 7+ years of related work experience encompassing the below skills:

• Experience in online media platforms and tools LinkedIn, Instagram, Google Ad Manager, Programmatic tools, ChatGPT and Generative AI tools.
• Experience in statistical and data analysis skills, with the ability to interpret and present data.
• Experience in market research abilities, including conducting interviews and surveys, analyzing data and making recommendations.
• Experience in issues identification, data analysis to apply creative solutions to marketing challenges.
• Experience in content writing and creation to create engaging written and visual content that resonates with the target audience.
• Experience collaborating with multiple teams and conduct market research.

Additional InformationLife at GrabWe care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life\'s challenges.

What we stand for at GrabWe are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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