Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
Creating content which will catch maximum customer interest
Writing and reviewing content for websites, social media pages and public communications
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Update the social media and content pages periodically
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Qualifications
Experience as a content creator in prior roles creating strong and engaging content
Excellent writing, proofreading and communication skills
Detail oriented work style with good time management and organizational skills
Sklills Required
Excellent written and verbal communication skills as well as organizational skills
Skills to get into the details, proofread and edit content before publishing
Ability to work efficiently maintaining high quality and accuracy
Excellent time management and planning skills to ensure meeting deadlines
Content creators should publish new contents periodically at a steady pace
Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market