Job Description

Job Summary Content Creator responsibilities include producing marketing copies to promote and advertise our products, writing blog posts about gloves industry-related topics and promoting our contents on various social media channels.
Key Accountabilities: 1. Writing and editing content

• Writing, editing and proofreading content across a range of marketing platforms (e.g. Blog posts, articles, marketing emails, advertorials, infographics, brochures, presentations etc.) to influence new customer acquisition, retention and conversion.
• Managing content calendars and ensuring that the content remains consistent across all platforms and working with team to ensure timely delivery of content.
• Leverage on SEO principles to maximize copy\xe2\x80\x99s reach and improve website\xe2\x80\x99s overall SEO score.
• Review and manage the content of the company\'s social media platforms (Facebook, Instagram, Linkedin, Youtube etc.) by exploring new content type, trends, and new platforms for social media growth.
• Conduct regular research of latest consumer & industry trends to identify content development opportunities for Nastah to engage with target audiences.

2. Make Analysis & reporting on marketing effort

• Measure and report performance of all digital marketing campaigns, and assess against goals

• Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights

3. Collaborate with internal & external stakeholders

• Collaborate with internal stakeholders to understand business objectives & develop content to meet these objectives.

• Collaborate with designer to brainstorm and develop a variety of marketing materials (e.g. email campaigns and landing pages)

• Assist with marketing projects as assigned by HOD from time to time.

Requirements: 1. Bachelor\'s Degree / Post Graduate Diploma / Professional Degree in either

• Mass Communications/ Marketing, or
• English/ Journalism, or
• Art / Design / Creative Multimedia, or
• Advertising / Media or its equivalent.

2. Minimum of 2 years of content creation and strong copywriting experience across different channels (web content, blogs, campaigns, social medias, marketing emails, advertisement copies etc.) in any field related to Marketing Communications, Publishing, Journalism and Media. 3. Familiarity in SEO, hands-on experience with backend operation of digital advertising platforms (eg. Google, Facebook), CRM platform (Hubspot) 4. Possessing experience in developing marketing content for gloves industry is an added advantage. 5. Portfolio of published articles (Links to published work online are preferred) 6. Relevant English proficiency test results: MUET score band 5 and above, or IELTS score band 8 and above or its equivalent. 7. Able to wow people with their storytelling. 8. Able to conceptualize creative and effective advertising ideas 9. Able to measure performance of content and provide workable solutions for improvement.
By joining us, you will be get:

• Medical Benefits (General Panel, Optical, Dental and Medical Check-up)

• Insurance coverage

• Confirmation bonus upon confirmation in position

• Learning and development opportunities

• Career development opportunities