Job Description

• Proven experience as a Content Creator, preferably in the F&B or hospitality industry.
• Strong portfolio showcasing creative content, including photography, videography, and copywriting.
• Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
• Strong photography and videography skills with an eye for detail and aesthetics.
• Knowledge of social media platforms, their algorithms, and best practices for maximizing engagement.
• Excellent written and verbal communication skills in English and Malay.
• Ability to multitask and manage time effectively in a fast-paced environment.
• A passion for food, restaurants, and creating engaging stories around dining experiences.

ResponsibilitiesContent Creation & Production:

• Develop, plan, and create original content that showcases Kay\'s Steak & Lobster\'s premium dining experience, menu items, promotions, and brand values.
• Produce high-quality images and videos of dishes, behind-the-scenes footage, chef interviews, customer testimonials, and other restaurant-related content.
• Write engaging and creative copy for social media posts, website content, blogs, newsletters, and advertisements that reflect the brand\'s voice.
• Edit and format images, videos, and other media for various platforms, ensuring content is optimized for performance on each platform (Instagram, Facebook, TikTok, YouTube, etc.).

Social Media Management:

• Collaborate with the marketing team to maintain a content calendar and schedule regular posts across all social media platforms.
• Engage with Kay\'s Steak & Lobster\'s online community by responding to comments, messages, and user-generated content in a timely manner.
• Monitor social media trends, competitor activity, and audience preferences to adjust content strategies accordingly.

Brand Storytelling & Consistency:

• Develop content that tells the story of Kay\'s Steak & Lobster\'s unique dining experience, including its Halal-certified status, fine-dining ambiance, and premium quality ingredients.
• Ensure consistency in tone, style, and brand messaging across all content and communication channels.

Campaign Support:

• Assist in creating promotional content for special events, seasonal menu launches, and new restaurant openings (such as the new outlet in Elmina).
• Support marketing campaigns with tailored content that drives engagement and conversions, such as limited-time offers, loyalty programs, and giveaways.

Photography & Videography:

• Conduct photoshoots and film videos of signature dishes, restaurant interiors, and live events to use across digital platforms.
• Edit and enhance photos and videos using professional editing software to ensure a polished and professional presentation.
• Capture behind-the-scenes moments in the kitchen, at special events, and with staff to humanize the brand and create shareable content.

Content Analysis & Reporting:

• Track and analyze the performance of content through insights and analytics to understand what works and what doesn\'t.
• Provide regular reports on engagement, reach, and conversion metrics, offering recommendations to improve future content performance.

Collaboration with Internal Teams:

• Work closely with the marketing, design, and operations teams to ensure content aligns with overall business objectives and seasonal promotions.
• Collaborate with chefs and restaurant staff to understand the brand\'s values, the story behind the dishes, and the customer experience, using this knowledge to create more authentic content.

Customer Engagement:

• Encourage user-generated content from customers by running campaigns, contests, and challenges to increase brand interaction.
• Repost or share content from satisfied customers, fostering community engagement and brand loyalty.

Trend Research & Innovation:

• Stay up to date with food and restaurant industry trends, emerging social media platforms, and digital content best practices.
• Experiment with new content types, formats, and trends to keep the brand\'s online presence fresh and relevant.

Benefits

• Performance Bonuses: Linked to KPIs and campaign success.
• Meal Allowance: RM200 - RM300 per month (as the role requires frequent presence in the restaurant).
• Tools will be provided (Macbook, Iphone, Camera etc.)
• Travelling claims.
• Opportunities for professional development and training in digital marketing and content creation.
• Opportunities to travel for content development purposes.

Additional Benefits

• Near to Public Transport
• Training Provided
• Career Advancement
• Allowance Provided

SkillsCopywriting Graphic Design Video Editing Social Media Management SEOImportant InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

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