Job Description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!

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As a Copywriter, your role is to develop, implement, and hold the quality line of the verbal angles of brand identity, storytelling, and communication. Furthermore, you will advocate the importance of humanising digital products through words and languages for promos and campaigns. In addition, you need to demonstrate strong interpersonal, prioritisation, and stakeholder management skills in collaborating with the product marketing team, visual designers, content team, and various other roles.

Main areas

Ability to zoom in and out of various campaign tasks, ensuring that the quality of work for all ongoing projects is optimal and represents the brand\xe2\x80\x99s tone of voice.

Demonstrate stakeholder management skills in partnering with internal stakeholders to develop high-quality creative solutions that meet business objectives and goals.

Responsibilities & Creative Development

As a part of the Creative Lab team, your role as a Copywriter is to contribute ideas in the ideation stage, provide copies needed for campaign deliverables, and write persuasive, clear, and concise copy that serves our consumers and increases click-through rates.

You are responsible for crafting creative and engaging copies for various channels that align with the Traveloka brand identity and language style.

Develop a creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck to be presented to the stakeholders.

Work closely with the Creative Lead and team members to constantly come up with creative ideas/solutions/initiatives.

Collaborate with Visual Communication Designers in making an engaging and communicative story manifested through various design forms that cater to users\' needs and, simultaneously, achieve business goals.

Be a thought partner for the Creative Lead, the product marketing team, the content team, the display team, and other channel managers. Collaborate closely with the production team, brand identity team, and external parties to ensure the campaign process runs smoothly.

Provide understandable context and story to be translated into foreign languages.

Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels.

Localisation of English campaign materials to the local language.

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Requirements

The Must-Haves

Bahasa Malaysia is your native language and can articulate it well through writings

Fluency in English is a must, min. iBT (Internet-based TOEFL) 100 or its equivalent

At least 4 years of experience in e-commerce copywriting

At least 2 years of experience in localisation of English writing to the local language

Proficiency in writing Mandarinese is a bonus

Have excellent knowledge and experience in handling the Malaysia market

Have a strong empathy in understanding online consumer behaviour

Critical thinking and ability to persuasively influence through storytelling

A critical eye with attention to detail

Have the ability to convey ideas and concepts to support creative pitches

Self-driven in managing and accomplishing projects under tight deadlines and able to work with minimum supervision

Familiar with SEO basic knowledge

Up to date on market trends and industry insights

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If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!

Traveloka