Job Description

CM03183 - Copywriter

Job Specialization:
Advertising/Media Planning

Working Location:
Selangor

Salary Range:
RM 2,500 - RM 4,000

Posted Date:
26/10/2022

Location: Selangor

Client's Profile:

• Specializing in FMCG Trading.

Working Days: 5

Attractive Benefits Included:

• Fixed Basic
• Allowances
• Career prospects in High Profile & Multi-National Environment
• Friendly, well-organized, systematic, high-technology environment to work in

Interested candidates, kindly REGISTER your Job Seeker Profile with CareerMaster & APPLY NOW!
Shortlisted candidates will be notified.



JOB RESPONSIBILITIES:

• Understand brand direction, brand fundamentals, brand attitude, and brand guidelines.
• Demonstrate a clear understanding of campaign objectives and devise creative strategies and copywriting
• to achieve them and in line with current media trends.
• Assist the marketing department in a brainstorming session by offering creative ideas on a marketing content for offline and online campaigns or promotions.
• Collaborate with a creative department with communicative stories manifested through designs/posters as
• well as providing innovative solutions to creative problems as well as when necessary.
• To communicate effectively within the related departments to ensure work efficiency and ensure campaigns run smoothly.
• To understand customers' and readers' buying behavior and create content that is in line with their buying behavior.
• Conceptualize and develop creative content (English) for copywriting, headlines, and product descriptions per brand guidelines and align with a brand identity for all online channels, company websites, social media posts, and marketing material that will capture the attention of the audience/ readers within given timeline.
• Ensure consistency in brand messaging and creative output.
• Proofreading content and all marketing and advertising materials for errors and inconsistencies.
• Researching industry-related news/ topics/ postings and identifying gaps in our content.
• Editing and polishing existing content to improve visibility.
• Conduct keyword research and use SEO practices to optimize ads and increase visibility(traffic) to the company website.
• Liaise and communicate with marketing and designers to enrich the text with visual aids.
• Create and oversee reports and the effectiveness of content on a weekly basis.

JOB REQUIREMENTS:

• Diploma/ Degree in Journalism, Mass Communication, Art/Multimedia, English for professional us
• 2 - 4 years of working experience in copywriting/ professional or commercial writings/ localization of
• English writing to local language.
• Excellent writing and communication skills with high proficiency in English- minimum TOEFL/ MUET.
• Exceptional critical thinking skills and the ability to persuasively influence consumers through storytelling.
• Possess positive attitude, Self-motivated.
• A critical eye with attention to detail.
• Self-driven in managing and accomplishing projects under tight deadlines and with minimum supervision.
• Portfolios of published articles or copy writings