ROLE SUMMARY
Reporting to the Category Lead - Internal Medicine & Immunology and Inflammation, the Country Brand Lead is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBL owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CBL is responsible for driving financial performance and management of franchise A&P, identify market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBL gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer's purpose to drive patient access to treatment. Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
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