Crm Analyst ( Adobe Marketo)

Kuala Lumpur, Malaysia

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:Mandatory : Adobe Marketo skill Experience: 3-4 years overall, 1-2 years of experience on the specific platforms - Salesforce, Marketo

Working with customer segmentations, personas, user journeys
Working with existing client loyalty marketing (rewards based) programs and constructs
Multi-cell CRM communication planning across acquisition, retention, win back, x-sell/up-sell, rewards collection, rewards redemption, best customer marketing
Establishing workflows and standards or entering data in the CRM
Spotting ways to improve usage of the CRM through automating consumer journeys
Analysing the marketing reports to determine what kind of customer trends the business should respond to, analysing data to inform business development and campaign
Partnering with different stakeholders to keep them informed about upcoming data management initiatives
Have experience in evolving or re-imagining client loyalty marketing programs and constructs
B2C (B2B experience is also an asset)
Multi-channel: email marketing, SMS marketing, targeted social media marketing, targeted advertising, website engagement, mobile engagement
Upload content to Salesforce Marketing Cloud, manage dynamic content and ensure alignments, testing, delivery
Multi-variate testing strategies
Maximize the efficiency of the CRM, the data inside it, and how a company uses the software to improve customer care
Measurement planning, working with data & analytics teams
Familiarity working within and without marketing automation tools (Salesforce, DotDigital, Emarsys, Marketo, Adobe)

Job Type: Full-time Experience:

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