Job Description

Apply here: https://airtable.com/appytuR6ewIdKWEFA/pagrq9c9Uszo8S6Ya/form

What You Will Be Doing

Lifecycle Strategy & Revival:

Database Re-activation:

Develop and optimize lifecycle journeys specifically designed to revive leads and re-engage "quiet" lead segments.

Journey Mapping:

Build end-to-end automations for onboarding, activation, and trial sign ups for our online classes.

Segmentation & Cohorting:

Build meaningful user segments to deliver hyper-personalized communications.

Experimentation:

Apply a hypothesis-driven "test-and-learn" approach through A/B experimentation to improve re-activation rates and LTV.

Campaign Execution & Operations:

Multi-Channel Delivery:

Execute lifecycle campaigns across whatsapp, email, social media etc.

Automation & AI:

Develop and manage automations and AI-driven tools to personalize the learning journey for every lead in our database.

Technical QA:

Conduct thorough QA on all campaigns, including segmentation logic, Liquid templating, rendering, and tracking to ensure a seamless experience for leads.

Insights, Analysis & Reporting:

Retention KPIs:

Track and report on lifecycle performance, focusing on activation, trial conversions and regular conversions.

Strategic Optimization:

Identify gaps in the current user journey and propose creative solutions to improve channel effectiveness.

Cross-Functional Collaboration:

Product & Brand Alignment:

Partner with product team to ensure marketing communications feel like an extension of the Ottodot learning experience.

Stakeholder Reporting:

Provide regular updates on database health and the success of revival initiatives to the leadership team.

What Makes You A Great Fit

Experience:

2-4+ years in lifecycle marketing, CRM, or marketing automation (B2C Education is a huge plus).

Technical Proficiency:

Hands-on experience with CRMs like Kommo.

Technical Skills:

Proficiency in

HTML/CSS

and

Liquid templating

for personalization. You should be comfortable navigating data structures and behavioral triggers.

Analytical Mindset:

You enjoy digging into funnel data to find the "hidden" cohorts of users who are ready to be re-engaged.

Communication:

Ability to write compelling copy that resonates with parents (trust/education) and excites kids (fun/adventure).

Values-Driven:

You are curious, empathetic, and driven by the mission to make science education accessible and fun.

About Ottodot

At Ottodot, we are passionate about revolutionizing education for primary school children in key markets like

Singapore and Hong Kong

. We are experiencing rapid growth and are looking for ambitious, high-energy individuals to drive the initial stages of our customer acquisition funnel. If you are driven by targets and thrive in a high-volume, technology-enabled environment, we want you to join our team.

Our Culture & Who You Are

We seek individuals who are passionate about education and relentless about results. Success in this role requires you to be:

Metric-Obsessed:

You live by your KPIs--your goal is to move every single qualified lead to the trial stage as quickly as possible.

Process-Driven:

You view technology and systems as essential tools for scaling your personal efficiency.

Resilient:

You are energized by a challenge and maintain a positive attitude through high-volume, repetitive tasks.

Apply here: https://airtable.com/appytuR6ewIdKWEFA/pagrq9c9Uszo8S6Ya/form

Job Type: Full-time

Benefits:

Work from home
Work Location: Remote

Job Type: Full-time

Pay: RM4,700.00 - RM6,400.00 per month

Benefits:

Work from home
Work Location: Remote