Job Description

We are looking for a meticulous and proactive CRM Specialist with proven experience in HubSpot to support our marketing operations. This role focuses on building and optimizing email campaigns, automating lead workflows, managing clean CRM data, and tracking campaign performance.

This role blends CRM management, email campaign execution, and web operations, requiring someone who enjoys both technical setup and client coordination.

You will be instrumental in streamlining our marketing processes and enhancing lead management efficiency. Your expertise will ensure seamless automation and accurate data flow, enabling the team to deliver targeted campaigns that drive customer engagement and business growth.

Responsibilities

Own and manage our HubSpot CRM end-to-end -- including setup, customization, maintenance, and integrations. Build, test, and deploy email campaigns and automation workflows for onboarding, re-engagement, and client communications. Build and refine landing pages and web forms to support lead generation and marketing campaign objectives. Conduct campaign and workflow testing to ensure all triggers, integrations, and automation steps work as intended. Coordinate with internal teams and external clients to support campaign planning and delivery. Segment contacts and implement lead scoring frameworks based on user behavior, lifecycle stage, and engagement metrics. Develop and manage automated workflows to support lead nurturing, customer onboarding, re-engagement, and lifecycle marketing. Maintain CRM data integrity through structured cleanup processes, including tagging, deduplication, and data imports. Track and analyze campaign performance using HubSpot reporting tools, and create dashboards to monitor key KPIs such as open rates, click-through rates, and conversion funnels. Partner with cross-functional teams including marketing, sales, design, and engineering to coordinate campaigns and ensure effective lead handoff. Conduct quality assurance testing for emails, forms, and workflows to ensure all components function as intended before launch. Troubleshoot issues within HubSpot and coordinate with technical teams or HubSpot support when necessary. Support website maintenance and simple updates via WordPress (e.g. content uploads, form integrations). Maintain clear and organized documentation for campaign workflows, processes, and SOPs using tools like Google Docs, Sheets, and Slides. Provide operational support to sales and business teams by improving pipeline processes, encouraging CRM adoption, and handling HubSpot-related tasks.

Requirements

Bachelor's Degree/Diploma in Business Management, Marketing, Media, or IT streams. 2-4 years of experience with HubSpot CRM or similar tools (Salesforce, MoEngage and etc.) Experience in developing custom email templates with HTML and CSS for marketing campaigns. Experience with WordPress or other CMS platforms for content updates. Highly meticulous and organized, with a strong eye for detail and accuracy. Demonstrated experience in implementing and optimizing CRM, including configuration, and automation. Experience working closely with marketing, sales, and service teams to align CRM strategies with business objectives. Proficiency in data entry and data management. A track record of identifying inefficiencies and implementing solutions that enhance system performance and user adoption. Familiarity on social media tools and email marketing is a plus. Detail-oriented with excellent problem-solving skills. Willingness to stay updated with HubSpot's evolving features and best practices, continuously enhancing CRM capabilities.
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This is a 1-year term contract, with the possibility of extension.

Working hours: 9.30am to 6.30pm.

Job Type: Contract
Contract length: 12 months

Pay: Up to RM6,000.00 per month

Application Question(s):

What have you used HubSpot for in your previous roles? Are you able to code custom emails or landing pages using HTML and inline CSS? If yes, please describe your experience and share any samples or links if available. Have you segmented contacts or built lead scoring models in HubSpot or a similar tool? Briefly explain how you structured it and what criteria you used. Can you describe a workflow you built in HubSpot (or another tool)? What was the goal of the workflow, and how did you test it? How do you ensure CRM data is clean, structured, and usable for marketing or sales teams? Have you done tasks like deduplication, tagging, or imports before?
Work Location: Remote