Job Description

KEY TASKS

• Develop and execute an annual trade marketing strategy and approach for Artisan, Distributor, Retail, Industry, Food Services as well as for Singapore market.
• Responsible for category management, consumer and shopper intelligence (consumer trends, sensorial analysis, etc.), trade promotion and marketing communications with Retail, Industry, Food Services and Singapore markets.

• Responsible for trade margin/base margin, the scope of Line Of Business wholesaler, retailer and distributor.
• Responsible for the most effective sales program development and execution (scheme, incentive, discount, et.) and the visualisation of the results to the sales team and Business partners.
• Review quarterly promotions/schemes and give suggestions for alternatives to support stronger results.
• Responsible for promotion execution design, execute and measure the effectiveness of promotional programs in order to drive Customer loyalty.
• Develop and produce cost-effective sales tools customer presentation, collateral materials, point of sales materials (POSM) for Artisan, Retail, Industry, Food Services and Singapore markets.
• Be in close contact with customer in the frame of consumer insights, new product launches and trade marketing activities.
• Conduct customer analysis (customer mapping) for better market opportunities with the product mix.

Customer Management

• Category Management for Large Accounts - which includes marketing intelligence on Range Analysis
• Facilitate the external design & event agency to deliver the work.

Customer Marketing

• Customer Marketing for Artisans & Key Accounts by organising nationwide/ seasonal campaigns, aligning with local Biz Plan
• Plan & execution of overall Customer EXperience activities such as local Customer Innovation Days, Distributors Conference, Regional Customer Marketing seminars/Taste Tomorrow by preparing customised customers' presentation as part of business pitch
• Overall marketing communication material development and design support to Key Accounts - which include POS materials development & execution of on ground activities aligning with Key Product Focus
• Support the execution of the new product launch plan by having the 'market-to-consumers approach drive' to assist different customers to market/launch Puratos products

Digitalisation

• Develop Digital & e-Communication plan - which include local official website & social media platform/content management & measurement of new online sales leads for NPDs
• Knowledge in Digital Marketing Plan - Content Management, CRM, other relevant apps - Sprout Social, Social Media
• Onlne Sales - MyPuratos/ e-commerce

JOB REQUIREMENTS

• Graduate in Marketing/Business with at least 3 years experience in marketing/product branding, preferably in food or food ingredient (business to business or consumer markets).
• Preferably with experience in conducting B2B events.
• Good command of written and spoken English. Ability to read and comprehend Chinese (Mandarin) is an added advantage
• Computer skills: Advanced knowledge in powerpoint and excel (pivot table and etc), word doc. Knowledge in Adobe Illustrator, Photoshop & in-Design as well as Power BI/SAP will be added advantage
• Good communication skills and team player
• Willing to Travel
• Creative, energetic, self-motivated
• Ability to make decisions and build consensus
• Resourceful and multi-tasker