Customer & Shopper Marketing Associate (contract)

Kuala Lumpur, Malaysia

Job Description


Your Role You will be a part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, shopper activation plans, trade events through to building a standout brand experience across direct-to-consumer channels. Your role as a marketing executive is to be a pillar of support to the marketing function and drive the operational activities for South-east Asia (SEA) region. Your Key Task Strategise Annual Customer Marketing plan including channel/shopper job to be done, shopper activation support, budget requirements, key performance objectives Manage the rolling activity plan including promotions and continuously monitor the performance for the given category/channel with the full budget ownership Follow thru on monthly planned shopper activation to ensure adherence to guidelines, tracking of performance & evaluation Analysis of activities (market performance, competitor, ROI etc), to activate promo guideline or activity plan changes, create gap closing activities Collaborate with key account to develop Category Growth Strategy as part of JBP towards trade partners Manage mid-term rolling forecast, raise Total Trade Spend (TTS) Budget Develop, plan and track below the line new product launches and re-launches through the key account team (incl. managing run-out, trade selling stories) Coordinate timely communication of product and price changes to the trade Monitor market pricing and submission of monthly promo price guidance based on latest price activity Responsible for developing primary shelf merchandising guide for retail customers Responsible for maintenance of trade guidelines - ensuring prompt updates with latest information and timely communication roll-out Responsible for excellent in store shopper activation and communication, drive shopper insights into action in terms of POSM Generate weekly / monthly reports of category to the team Create and manage tracking files, documentations for shopper activation events Stakeholder Management and key interfaces Reporting to: Customer & Shopper Marketing Manager Internal Stakeholders: Customer Development, Supply Chain, Finance, Legal, Regulatory External Stakeholders: Distributor channel, printing agencies, suppliers, Customer buyers etc. Skills and Experience . Bachelor\'s Degree holder in Marketing or equivalent . Over 3 years\' experience in from a diverse FMCG / Start-Up environment . Excellent written and verbal communication skills . Detail Oriented . Strong time-management and organisational skills . Proficient with Office 365 Kantar, and Euromonitor systems . Good project management and budget management skills . Good analytical skills . Proactive, bias for action Who we are looking for Obsessed with consumer intimacy and immersed in the world of the consumer, intimately understanding consumers\' current needs and curious about future needs Networking and influencing A strong sense of ownership and accountability Organisationally strong High level of resilience and problem solving A dot connector Curiosity: A customer centric mindset Ability to perform under tight deadlines Relevant values, drivers for this role Performance and growth mindset Agility to thrive in a volatile, uncertain, complex and ambiguous world Flexibility to drive change Transparency and openness Passionate about Tea What we can offer you We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner\'s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and work levels. We have a \'corporate start-up\' approach we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you. Excited about the Role Please apply online by clicking on \'Apply\' below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies. You will be able to access your status update through the candidate tracking link. Thank you for your interest and application. LIPTON Teas and Infusions is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Job Detail

  • Job Id
    JD975244
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned