Job Description

\xe2\x80\x9cThe people who are crazy enough to think they can change the world, are the ones who do.\xe2\x80\x9d
- Steve Jobs
Teach For Malaysia is an independent, not-for-pro\xef\xac\x81t organisation on a mission to empower our nation
through education. We believe that a child\'s education and future should not be determined by his or her
circumstances in life. Thousands of students don\'t have the chance to realise their potential because of
many socioeconomic factors, like how much their parents earn or where they were born/live.
We recruit, train and support our country\'s rising generation of leaders to teach in high-need schools
across the nation, through our 2030 strategy consisting of 2 \xef\xac\x82agship programmes which is the Teach For
Malaysia Fel owship and Program Duta Guru - our two-year leadership development programmes focused
on growing leaders across the education system. We\'ve impacted over 150,000 students and worked with
the Ministry of Education and other corporate and social sector partners to col ectively bring
transformation to the education system. Beyond the Fel owship and Program Duta Guru, our growing
network of Alumni, education champions and supporters are lifelong advocates for education and
expanding opportunities for students, working as a movement to build an ecosystem of solutions at al
levels of society - from the classroom to the boardroom.
As we celebrated TFM\'s 10-years of existence and impact, we are looking for champions to join our team
in this movement of change - people who share our vision, mission, and core values (Sense of Possibility,
Excel ence, Col aboration, and Integrity) - so that we are able to col ectively work towards expanding our
impact. Alignment to our vision, mission and values are integral to TFM\'s culture, to ensure long-term,
sustainable success and to realise our mission to:
Build a movement of leaders in the education ecosystem to empower all children in Malaysia to
realise their potential
Our col aborative working environment opens up many opportunities for you to expand your network and
lead your own learning, alongside other team members, Fel ows and Alumni, corporate partners, the
Ministry of Education, and other education stakeholders. Teach For Malaysia is also a partner in the Global
Education Network, Teach For Al .
While our compensation package is fair and competitive, we do not expect this to be your key reason for
joining us. After al , we are not just offering you a job; we are looking for a like-minded future leader to
grow with us and help us achieve our mission.

Registered as TFM Foundation (919785 P) . A Lembaga Hasil Dalam Negeri (LHDN) tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
Role:
Marketing, Associate/ Senior Associate
Start Date:
Immediate
Employment Type:
Full-time, 12 months contract
Location:
Kuala Lumpur, Malaysia
OBJECTIVE OF THE ROLE
The objective of the role is to position Teach For Malaysia as the recognised thought leader in
education and a key partner in the education ecosystem.
MISSION FOR THE ROLE
The mission of this role is to build and sustain a strong brand for Teach For Malaysia through
branding and marketing strategies, partnerships and activities which wil ultimately drive
long-term growth, sustainability and impact for the organisation in the education system.
DUTIES AND RESPONSIBILITIES
Primary responsibilities include but are not limited to:
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Support Marketing Manager in marketing, advertising, PR and media strategy and
advocacy content initiatives.
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Serves as a key Teach For Malaysia Malay content writer, track and create compel ing
Impact Stories while working with Marketing Manager to continual y hone and integrate
meaningful messages into appropriately targeted communications.
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Write, coordinate and review communications materials (e.g. press releases, social media
posts etc.) across traditional and digital media in Malay.
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Work closely and col aboratively with al teams to ensure a uni\xef\xac\x81ed brand identity across
al touchpoints, advising different teams on communication strategies.
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Support and coordinate Marketing activities which include overal organisational
marketing content planning, annual Fundraising & Recruitment campaign planning and
execution, including running advertising campaigns.
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Manage Teach For Malaysia\'s media assets which includes but is not limited to website,
social media platforms, blog.
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Cultivate relationships with internal stakeholders such as TFM staff, Fel ows and Alumni
and external stakeholders such as individuals from traditional and digital media and
in\xef\xac\x82uencers.
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Col ect, monitor, and analyse data to ensure the team reaches marketing goals for the
year.
KEY MEASURES OF SUCCESS
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Build the breadth and depth of the Teach For Malaysia brand across different platforms
including traditional media, social media and digital marketing to reach key audiences
(e.g. Potential applicants for the Fel owship, donors, public & private stakeholders,
educators) - al contributing towards long-term brand sustainability.
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Convert awareness into understanding and engagement through content marketing
strategies, campaigns, brand refresh exercise and 10 years celebration, to produce
concrete measurable outcomes (e.g. increased number of applicants to the Fel owship,
increased donations).
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Actively build & sustain relationships with key media partners, brand ambassadors,
other TFM champions and creative vendors.

Registered as TFM Foundation (919785 P) . A Lembaga Hasil Dalam Negeri (LHDN) tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
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Be the brand custodian by working closely with other teams to de\xef\xac\x81ne and ensure the
consistency of the brand identity.
REQUIRED COMPETENCIES
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Aligned to TFM Core Values: Sense of Possibility, Excel ence, Col aboration & Integrity
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Passion for TFM\'s mission, the education \xef\xac\x81eld, and developing people\'s potential
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Proactive self-starter with the ability to manage multiple streams of work, and
independently prioritise tasks
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Strong desire to learn new things and grow professional y
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Proven experience as a Malay and English copywriter, with strong interest to write
compel ing stories from the movement
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Experience stewarding relationships with various internal teams and external
stakeholders and executing marketing plans that cater to various audiences
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Project management skil s, strong ability to manage multiple priorities at once with
attention to details
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Able to analyse and use data in problem solving and decision making
Role-Speci\xef\xac\x81c Competencies
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Graphic design & videography skil s are a plus point
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Creative and enjoys exploring various ideation for campaign and marketing initiatives
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Digital media experience (e.g. SEO, digital ad campaigns, analytics) is a plus point
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Experience in communications (e.g. marketing, advertising, public relations & digital
media) preferred, but not a requirement
Years of experience & quali\xef\xac\x81cation
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Relevant experience in marketing, branding, PR and/or communications is preferred
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Bachelor\'s Degree in a \xef\xac\x81eld related to marketing, branding and communications is
required. A non-related degree can be considered if there is relevant experience and/or
portfolio of relevant skil s
Leadership Experience & Team Adaptability
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Ability to be adaptable in a fast-paced, and dynamic environment
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Strong interpersonal skil s and ability to work col aboratively with al levels of employees
and stakeholders
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Able to think strategical y, critical y, innovatively, and in a resourceful manner
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Able to build and maintain good relationships with internal and external stakeholders
Language & Technical Pro\xef\xac\x81ciency
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Strong written and verbal skil s and excel ent pro\xef\xac\x81ciency in Malay and good pro\xef\xac\x81ciency in
English (pro\xef\xac\x81ciency in Mandarin or Tamil is a plus point)
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Excel ent pro\xef\xac\x81ciency in MS Word, Powerpoint and Excel
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Wil ing and able to readily adopt and utilise any TFM database or technological platform /
application (i.e. Google Suites, Con\xef\xac\x82uence, Salesforce, Zoom etc.)

Registered as TFM Foundation (919785 P) . A Lembaga Hasil Dalam Negeri (LHDN) tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org
Application
To apply, please email the following to :
(a) Your latest CV (with 2 referees listed)
(b) Answers to the following questions (not more than 300 words per question)
1. Why does joining Teach For Malaysia excite you?
2. What is your long term career goal? Please elaborate how joining Teach For Malaysia
is a step towards achieving that.
3. Share one personal achievement that you\'ve been most proud of and how that
experience can bene\xef\xac\x81t Teach For Malaysia.
4. What are the three most important attributes or skil s that you believe you would
bring to our organization?

Registered as TFM Foundation (919785 P) . A Lembaga Hasil Dalam Negeri (LHDN) tax exempt organisation
Address Level 1, Ming Annexe, 9 Jalan Ampang, 50450 Kuala Lumpur Tel +603 2026 0700 Website teachformalaysia.org

Teach For Malaysia