Job Description

What we do

Founded in 2011, Coda Payments (\xe2\x80\x9cCoda\xe2\x80\x9d) is the leading provider of secure, cross-border monetisation solutions for digital products and services in more than 60 markets. Through our three services: Codashop, xShop, and Codapay, we help top digital content publishers worldwide such as Activision Blizzard (Call of Duty: Mobile, Diablo Immortal), Riot Games (VALORANT, League of Legends: Wild Rift), Moonton (Mobile Legends: Bang Bang), Garena (Free Fire), Tencent (PUBG Mobile), beIN, Bigo Live, Tinder, and Viu to monetise their content and unlock new revenue streams.

Headquartered in Singapore, Coda has 11+ offices and 35+ remote locations worldwide. To date, we have over 500 employees of 42 nationalities working together towards the same mission: to offer our customers the best value, experience and entertainment every day, without fail.

In 2022, we have also been named the 5th fastest growing fintech company in the APAC by the , the 13th fastest growing company in Singapore by the , and a Technology Pioneer by the .

As a Senior Marketing Associate, your mission is to drive success to marketing campaigns and partnership projects locally and regionally. You will deliver an integrated marketing approach to our campaigns, aimed at engaging Codashop fans, creativity is well-valued in the conceptualization. You will also provide that final magical touch, ensuring marketing campaigns are conceptualized in alignment with the strategy and delivered to meet campaign goals with hands-on execution.

Responsibilities

• Plan and execute multi-channel marketing campaigns with the marketing manager to improve business processes, especially in partnership marketing, optimizing the campaigns for reach, engagement, and revenue.
• Partnership marketing: work with payment channel partners to create marketing promotions to drive new user acquisition & facilitation of Codashop and payment channels\' mutual business needs.
• Responsible for providing performance reports with a data-driven approach, evaluating strategy performance, and identifying new opportunities for growth to the internal stakeholders and external payment partners.
• Make sure the key visual for the campaign aligns with Coda brand guidelines and all campaigns are getting maximum exposure from the Codashop platform and collect all the exposure proof for marketing report (from both Codashop and PC partners)
• Support the global marketing team, and ensure that the local marketing activities are aligned with the global strategy with localized targets designed on a campaign basis.
• Identify and connect with external brands from various verticals that can help enhance our marketing strategy and brand awareness in the respective markets.
• Work closely with functional teams in brand, design, legal, digital, product, and business development to ensure marketing is aligned with overall business strategy and make sure all campaigns can be executed in time.

Requirements

• At least 4+ years experience in marketing and partnership.
• Good understanding and working history of planning and implementing multi-channel marketing campaigns.
• Solid Experience in online gaming, digital payment, or mobile app businesses is strongly preferred. Experienced working with e-wallet companies, telcos, convenience stores, and banks will be considered.
• Good quantitative skill set that includes managing marketing budget, user acquisition, retention, and monetization.
• Strong organizational and time management skills.
• Able to work with multiple projects and with tight deadlines.
• Experience in building up a new brand/product, and expanding a market is a huge plus. Team player with the ability to work across a matrixed, fast-paced, and multicultural environment.
• Fluency in English and Malay is required.

Working at Coda

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we\'re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

Nonetheless, we value work-life balance as much as you do. At Coda, remote and flexible working arrangements take centre stage for Codans to work smartly and have autonomy in how they work.

We make things happen in the most impactful and effective manner. We are looking for someone eager to initiate new ideas, hungry to contribute more, derives satisfaction from team wins rather than individual ones, and values integrity. If this sounds like you, you will fit perfectly into our Coda team!

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!

We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us - don\'t give up on us just yet!

We encourage you also to check out our career site at https://www.codapayments.com/careers - we may have other suitable openings for you.

Coda Payments