Job Description

MVC Resources

Location:

(57000) , ,

Salary:

up to RM8000

Type:

Permanent

Main Industry:

Job ID:

127959818

Company:

MVC Resources

Posted On:

01 July 2023

Principal Functions:

1.Overall business and brand management of the designated product.

2.Marketing Strategy Management: Fully responsible for the sales performance, advertising, sales promotion and product profitability.

3.Marketing Planning: In-charge of the product annual Marketing Plan, Mid Term Plan and Long Term Plan.

4.Product /Business Development & Improvement: Responsible for new product development, existing product improvements (concept, packaging structure, design, etc), cost down activities and etc.

Responsibilities and Authorities:

1. Business & Brand Management:

a) Ensure all brand marketing activities are executed inline with agreed global/ regional brand strategy.

b) Build and maintain brand health.

2. Marketing Strategy Management:

a) Sales: To plan the annual sales target and expenses budget. To ensure the achievement of sales budget within the expenses allocations.

b) Above The Line (ATL): To work closely with Advertising Agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool; To meet the marketing objective such as increase brand awareness, improve brand image, improve consumer perception, etc.

c) Below The Line (BTL): To plan the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experience and etc

d) Profitability: To manage the product profitability at planned gross profit (GP) & Operating Profit (OP) level by having a deep understanding on the costing structure of the designated brand.

3 Marketing Planning:

a) Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market, consumer, competitor, sales performance & resource), identify key issue, propose directional solution & action plan.

b) Mid Term / Long Term Plan: To set direction of next 3-years or 5-years plan based on SWOT analysis by taking into considerations both internal & external factors for future company expansion plan.

4 Product /Business Development & Improvement :

a) New Product Development: To promote company diversification program.

i. To conduct analysis on market opportunities, trend & internal resource.

ii. To establish product concept for prototype recipe development.

iii. Development schedule (until product launching).

iv. Brand name, package and design development.

v. Marketing and sales plan (Profit & Loss Plan and expenses budget).

vi. Market survey to understand the consumer needs & behavior, concept acceptance and prototype preference.

vii. Rules and Regulations for package labeling.

viii. Launching of new products and monitor the progress.

b) Improvement of Existing Product:

i. Continuous study to understand consumer insight and propose counter measure such as change product concept, modify packaging structure, alter packaging design to enhance the product competitive edge.

ii. To make improvements recommendations based on internal sales staffs and external consumer feedback.

iii. To coordinate with related department on the cost down programs to promote cost competitiveness and profit improvements.

5 Any other responsibilities assigned by superiors from time to time.
Requirements

-Able to communicate in both Mandarin Chinese & English

-Preference for candidates from the FMCG industry
Benefits

-Transport Allowance

-Meal Allowance

-Performance bonus vary depends on performance

-EPF with retirement benefit

-Socso EIS

-Insurance

-Medical expense (outpatient) : unlimited for staff only

-Other : Work style innovation, flexible working hours (for confirmed staff)

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