Job Description

JOB PURPOSE

Reporting to the Digital & Tech department, the Digital Copywriter, will be responsible to aid the Head of Digital Marketing, to inform and engage with our target audience through multiple channels. In this role, you will be responsible in the creation of clear and inspiring copy and content for all Taylor\'s campaign and media touch points.

The ideal candidate will have a strong writing background and experience not only in writing copy for campaigns (traditional/digital) but also in redeveloping content that is meaningful and useful to our intended target audience. You will be assisting the Head of Digital Marketing in developing big creative ideas including copy, headlines, calls-to-action and campaign ideas for direct mail, communication materials including SMS, digital promotions, video scripts, presentation scripts, presentations, collateral, websites, and print advertisements. You will work closely with our creative designers and content producers (internally and externally employed) to develop the most effective ways to position Taylor\'s offerings from both a copy standpoint and visually for the marketing tactic.

This position will also be responsible in establishing strong connections with the various communities across the university, both offline and online with the objective of creating community engagement and co-created community content. The role is also responsible

for monitoring and managing the Taylor\'s social narrative and to engage with communities where required.

We are looking for a multi-disciplined, outgoing, personable and passionate Digital Copywriter, to work closely with our expanding Digital & Tech Department. Working alongside our in-house Creative and Content team and other stakeholders, you will also work directly with agency management to deliver both strategy and implementation with regards to both social and digital marketing strategies for Taylor\'s University and/or Taylor\'s College.

KEY RESULT AREAS / RESPONSIBILITIES

Creative and Brand Guidelines

• Champion the Taylor\'s brand with an eye for both present and future business objectives, customer pain points, and strategic directions. To write clear, attractive copy with a distinct voice that adheres to the company\'s style guidelines and brand voice.
• Use SEO principles to maximise copy\'s reach.
• Integrate corporate brand messaging and product positioning into copy.
• Write clean copy that uses active sentences, attention-grabbing headlines, and has an intuitive flow of information.
• Communicate Taylor\'s brand message with meaning, precision, and consistency.
• Review and redevelop copy (short and long form) and content for all existing collaterals (brochures, prospectus), websites and other consumer touch points.
• Recommend additional content, edits to content, and removal of content based on project objectives
• Confirm that all copy has been approved through the proper review channel before being published.
• Constantly raise the bar on developing the best creative through continued awareness of the digital copy landscape.
• Leverage industry insights to create compelling narratives.
• Consider all online customer journeys, new feature enhancements, mobile app content (where relevant) and email content as needed.
• Provide insight on opportunities and challenges to optimise our content strategy.
• Review and edit content developed to determine the clearest and most logical way to present information for greater reader comprehension and conversion rates.

Community Content and Collaboration with Stakeholders

• Generate community content, incentivise, and escalate user-generated content as part of tactical implementation for the social media strategy and content calendar
• Collaborate with the Content and Creative team as well as other stakeholders to brainstorm concepts and bring them to life.
• Conduct high quality research and interviews to generate persuasive and inspiring content.
• Build trust and fellowship with internal clients by understanding their objectives, project positioning, and market position.
• Seek honest, constructive feedback from project team members and feedback into projects. Provide honest and constructive feedback to both brand and content team in discussions and brainstorming.
• Quality Control - Proofread all copy - Be accountable for meeting deadlines, and coordinate tasks, milestones, and deadlines with the traffic management team.
• Work closely with Social Media team to summarise insights and conversations from social analytics into actionable reports to measure community engagement and to improve on those metrics through new initiatives
• Generate, edit, publish content on our digital channels that builds meaningful connections and encourages engagement/action.
• Work closely with the Digital Analyst, Community Engagement team and Digital Marketers to continuously capture and analyse appropriate social and web data metrics, insights and best practices.
• Explore new ways to engage and retarget new audiences in new social platforms to reach out target users.
• Work closely with other stakeholders such as our digital engagement team for content for communication via email, SMS, and other formats.
• Meet with subject-matter experts to ensure specialised topics are appropriately addressed in content creation while maintaining marketing best practices
• Providing actionable insights on trends, innovations, and competitive landscape to inform current and future approaches.
• Proposing copy concepts and presenting underlying strategic thinking that will help achieve marketing, PR, and communications objectives.
• Coordinate with marketing peers to ensure consistency and compliance with brand and company standards.

Taylor\'s Education Group