Job Description

Introduction
The Digital Demand Strategist is responsible for Audience Engagement, focussed on consideration, localised client journeys and deliver high quality demand capture and creation via digital tactics. This is a regional ASEAN role and will require some understanding of the cultural, professional and geographical variance within the region.
Your role and responsibilities
Design and execute modernized, digital demand generation strategies to deploy buyer journey narratives that address buyer needs/wants and integrate inbound and outbound touches,
To intelligently syndicate marketing content and to translate responses into sales opportunities.
This extends from applying analytics to better profile, target and retarget prospects, deploying integrated inbound and out boundmarketing techniques, developing and managing the digital and social strategy for the ASEAN market through to ensuring marketing objectives are strategically aligned across the buyer's digital journey and dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.
Building marketing strategies designed to drive growth.
End-to-end strategic design of the full customer experience, using account- and technology-based marketing tactics, working closely with the Field Marketers and Demand strategists.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

• Experience in relevant markets creating and implementing successful digital marketing plans, leveraging a range of tactics and technologies within budget, and on time.
• Ability to work with cross functional and multicultural teams, collaborating independantly and comfortable with ambiguity
• Understanding of B2B technology products, sales cycles, and solution positioning.
• Highly empathetic, able to imagine walking in our customers' shoes
• Understand current and emerging marketing technologies and fundamentals of digital marketing
• Mix of right brain, left brain" analytical and creative thinking.
• Strong project management, time management, prioritization and organizational skills
• Able to make rapid decisions and assert proposals based on data-driven insights
• Strong executive presentation and stakeholder management skills
• High effectiveness working cross functionally to drive plans through to execution
• Fluent in English.

Preferred technical and professional experience
Additional ASEAN language would be desireable
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Digital Demand Strategist
Job ID
36254
City / Township / Village
PETALING JAYA
State / Province
Selangor
Country
Malaysia
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
Some travel may be required based on business demand
Company
(0088) IBM Malaysia Sdn. Bhd.
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No