Job Description

• Campaign Execution & Monitoring: Set up, execute, and track digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app channels, ensuring accuracy and timeliness.
• Workflow Automation: Support the development and maintenance of automated workflows for member onboarding, retention, and re-engagement, aligned with lifecycle marketing goals.
• Data & Segmentation: Manage and validate customer data to build accurate audience segments for personalised messaging, while ensuring compliance with PDPA and governance standards.
• Funnel Analysis & Optimisation: Analyse member journeys across digital touchpoints using Google Analytics and Insider; identify drop-off points and recommend improvements.
• Testing & Optimisation: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click-through rates, conversions, adoption rates), and refine campaigns accordingly.
• Content Development: Assist in developing creative and informative campaign content tailored to different segments and lifecycle stages.
• Collaboration: Work closely with marketing, analytics, product, IT, CX teams, and external vendors to ensure campaigns are delivered effectively and on time.
• Reporting & Insights: Prepare campaign performance reports, highlight insights, and propose optimisation strategies for continuous improvement.
• Innovation & Learning: Stay updated with marketing automation trends, tools, and best practices, and contribute ideas to strengthen EPF's digital engagement strategies.

Job Requirements

• Malaysian citizen.
• Pass in Bahasa Melayu, including oral test in Sijil Pelajaran Malaysia (SPM) or equivalent qualification recognised by the Government.
• Possess a Bachelor's Degree with honours in Marketing, Business, Advertising, or related field from a recognised institution.
• Minimum 5 years' experience in digital marketing, CRM, or marketing automation, with hands-on experience in platforms such as Insider and Google Analytics.
• Knowledge in funnel analysis, personalisation, and omnichannel campaign execution.
• Strong analytical, problem-solving, and communication skills.
• Ability to collaborate across teams and manage multiple priorities.
• Awareness of regulatory and compliance requirements (PDPA) in digital marketing.
• Up-to-date knowledge of trends and tools in digital engagement and marketing automation.

Skills Required