Job Description

Develop and execute the company's online digital engagement and performance strategy that encompasses integrated CRM and digital marketing campaigns across various platforms including social media, email, search and display advertising

• Design and map desired target customersxe2x80x99 journey that will be aligned with overall business strategy. This includes but not limited to:

o Analyzing all touchpoints (e.g. sign-up, activation, continuous engagement, increase interest, drive purchase, post evaluation) that will drive potential customersxe2x80x99 activation and/or productivity
o Develop and implement plans to test all aspects of a CRM, making sure the most effective approach is taken to maintain and/or increase customer relationships.
o Utilize CRM software to analyze customer data to provide insights and make recommendations on sales, marketing, and customer experience initiatives to support company to build and maintain customer & ABO loyalty and development
o Provide recommendations on relationship strategies for different customer & ABO segments or for individual customers.
o Identify methods/options to monitor and maximize customer lifetime value strategies ensuring maximum profitability.

• Responsible to maximize CRM platform capability with digital CoE team
• Work with functional managers from Marketing, Sales and LGS to plan and align KPIs, develop action plans, implement initiatives that can maximise customer lifetime value strategies, ensuring maximum profitability
• Lead the team to work with Communications team to develop applicable communication and contents to fit target audiences
• Strategize and drive the execution of email marketing campaign to identify the messages or pitch that trigger a positive response from a customer
• Develop and drive the execution of Company's digital marketing campaigns across various platforms

Plan and drive the execution of SEO/SEM strategies to increase website traffic, improve search engine rankings, and drive eCommerce conversions.

• Manage and lead the optimization of company websites for user experience and conversion rate optimization, with a keen eye on eCommerce functionality.
• Stay updated with the latest digital marketing trends and tools, and implement best practices to enhance the company's online presence, particularly in the online Health & Wellness space
• Collaborate with internal teams, including sales, product / marketing, and communications, to create cohesive and impactful marketing and/or CRM campaigns
• Plan, monitor and manage the annual digital marketing budget effectively, allocating resources strategically across all key priorities
• Responsible for data analysis utilizing analytical skills to find correlation between different types of data and provide regular reports and insights into the effectiveness of campaigns performance, ROI and effectiveness
• Providing support to companyxe2x80x99s internal sales and/or marketing teams as needed

Amway