Job Description

About the Role

We are looking for a results-driven

Digital Marketing Specialist

with proven experience in managing and optimizing paid advertising campaigns. This role is focused on running ads (Facebook Ads, TikTok Ads, Google Ads) with clear ROI targets --

not content creation.

Plan, execute, and optimize paid advertising campaigns across

Facebook, Instagram, TikTok, and Google Ads

. Manage campaign setup, audience targeting, ad copy, creatives, and budget allocation. Monitor campaign performance daily and adjust to improve CTR, CPC, and ROAS. Conduct

A/B testing

on ad creatives, placements, and audiences. Implement conversion tracking (Meta Pixel, TikTok Pixel, Google Tag). Prepare weekly and monthly performance reports with actionable insights. Work closely with the design and content teams, while also being capable of independently producing simple visual assets using

Canva

and short-form videos with

CapCut

when necessary. Proven experience managing paid ad campaigns (minimum 1 year). Strong knowledge of

Meta Ads Manager, TikTok Ads Manager, and Google Ads

. Ability to handle ad budgets of RM20,000 - RM40,000 per month. Data-driven mindset with strong analytical and problem-solving skills. Basic knowledge of design/copywriting for ad creatives (advantage).
Job Types: Full-time, Fresh graduate

Pay: RM2,500.00 - RM3,500.00 per month

Benefits:

Flexible schedule Free parking Opportunities for promotion Professional development
Location:

Bangi (Preferred)
Work Location: In person