Job Description

• Proven experience in digital marketing, preferably in the logistics or related industry.
• Strong understanding of digital marketing trends, tools, and best practices.
• Excellent analytical and communication skills.
• Proficiency in using digital marketing tools and platforms.

Responsibilities

Develop and Implement Digital Marketing Strategies:

• Formulate comprehensive digital marketing strategies aligned with the company\'s business objectives.
• Utilize market research and industry trends to identify opportunities for digital marketing campaigns.

Social Media Management:

• Manage and oversee the company\'s presence on various social media platforms.
• Create and curate engaging content for social media channels to enhance brand visibility and engagement.
• Monitor social media metrics to analyze the effectiveness of campaigns and adjust strategies accordingly.

Search Engine Optimization (SEO):

• Optimize website content and structure for search engines to improve organic search rankings.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility.
• Stay abreast of SEO trends and algorithm changes to ensure the company\'s website remains optimized.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and engage existing customers.
• Develop compelling email content, design, and segmentation strategies to maximize campaign effectiveness.
• Analyze email marketing metrics and adjust strategies to improve performance.

Content Creation:

• Create high-quality and engaging content for various digital channels, including blogs, infographics, and videos.
• Collaborate with internal teams to gather information and insights for content creation.
• Ensure consistency in messaging and branding across all digital content.

Paid Advertising:

• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Monitor ad performance, analyze data, and adjust bids and targeting for optimal results.
• Work within budget constraints to achieve maximum ROI from paid advertising efforts.

Analytics and Reporting:

• Utilize analytics tools to track and report on key performance indicators (KPIs) for digital marketing initiatives.
• Prepare regular reports that showcase the impact of digital marketing efforts on overall business goals.
• Use data-driven insights to make recommendations for continuous improvement.

Collaboration and Coordination:

• Collaborate with cross-functional teams, including sales, IT, and product development, to align digital marketing efforts with overall business strategies.
• Coordinate with external agencies or partners for specialized digital marketing activities.

Stay Informed on Industry Trends:

• Stay updated on the latest trends and innovations in digital marketing and logistics.
• Proactively identify opportunities for the company to leverage emerging technologies and platforms.

Compliance and Best Practices:

• Ensure compliance with relevant regulations, privacy laws, and industry best practices in digital marketing.
• Stay informed about changes in digital marketing regulations and adapt strategies accordingly.

Benefits

• Annual leaves / sick leaves, etc all apply to Malaysia Labour law.
• Company holidays apply to Malaysia & Selangor state announcements.

Ricebowl