Bachelor\'s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, preferably in the logistics or related industry.
Strong understanding of digital marketing trends, tools, and best practices.
Excellent analytical and communication skills.
Proficiency in using digital marketing tools and platforms.
Tanggungjawab
Develop and Implement Digital Marketing Strategies:
Formulate comprehensive digital marketing strategies aligned with the company\'s business objectives.
Utilize market research and industry trends to identify opportunities for digital marketing campaigns.
Social Media Management:
Manage and oversee the company\'s presence on various social media platforms.
Create and curate engaging content for social media channels to enhance brand visibility and engagement.
Monitor social media metrics to analyze the effectiveness of campaigns and adjust strategies accordingly.
Search Engine Optimization (SEO):
Optimize website content and structure for search engines to improve organic search rankings.
Conduct keyword research and analysis to identify opportunities for improving search engine visibility.
Stay abreast of SEO trends and algorithm changes to ensure the company\'s website remains optimized.
Email Marketing:
Plan and execute email marketing campaigns to nurture leads and engage existing customers.
Develop compelling email content, design, and segmentation strategies to maximize campaign effectiveness.
Analyze email marketing metrics and adjust strategies to improve performance.
Content Creation:
Create high-quality and engaging content for various digital channels, including blogs, infographics, and videos.
Collaborate with internal teams to gather information and insights for content creation.
Ensure consistency in messaging and branding across all digital content.
Paid Advertising:
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
Monitor ad performance, analyze data, and adjust bids and targeting for optimal results.
Work within budget constraints to achieve maximum ROI from paid advertising efforts.
Analytics and Reporting:
Utilize analytics tools to track and report on key performance indicators (KPIs) for digital marketing initiatives.
Prepare regular reports that showcase the impact of digital marketing efforts on overall business goals.
Use data-driven insights to make recommendations for continuous improvement.
Collaboration and Coordination:
Collaborate with cross-functional teams, including sales, IT, and product development, to align digital marketing efforts with overall business strategies.
Coordinate with external agencies or partners for specialized digital marketing activities.
Stay Informed on Industry Trends:
Stay updated on the latest trends and innovations in digital marketing and logistics.
Proactively identify opportunities for the company to leverage emerging technologies and platforms.
Compliance and Best Practices:
Ensure compliance with relevant regulations, privacy laws, and industry best practices in digital marketing.
Stay informed about changes in digital marketing regulations and adapt strategies accordingly.
Manfaat
Annual leaves / sick leaves, etc all apply to Malaysia Labour law.
Company holidays apply to Malaysia & Selangor state announcements.
Soal Jawab Jawatan
Tanya soalan dan majikan akan menjawab tentang jawatan ini
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