Job Description

Requirements:

The "must-have" skills for a digital marketer typically encompass a blend of technical, analytical, and creative abilities. Here are some of the key skills considered essential in the field:

1. **Search Engine Optimization (SEO):** Understanding how to optimize content to rank higher in search engine results pages (SERPs) is crucial. This includes knowledge of keyword research, on-page optimization, and understanding search engine algorithms.

2. **Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:** Expertise in paid search strategies, including Google Ads, is important. This involves managing budgets, optimizing bids, creating compelling ad copy, and analyzing data to improve campaign performance.

3. **Content Marketing:** The ability to create high-quality, engaging content that is tailored to specific audiences and platforms. This includes writing skills, understanding content trends, and using content to drive brand awareness and lead generation.

4. **Social Media Marketing:** Knowledge of various social media platforms, what content performs best on each, and how to engage with audiences. This includes both organic and paid social media strategies.

5. **Email Marketing:** Skills in creating effective email campaigns, understanding email marketing tools, and knowledge of how to segment audiences, personalize messages, and analyze open rates and conversions.

6. **Data Analysis and Google Analytics:** The ability to collect, analyze, and interpret digital data to make informed marketing decisions. Understanding tools like Google Analytics is vital for tracking website traffic, user behavior, and campaign performance.

7. **Digital Advertising:** Understanding of digital ad platforms (like Facebook Ads, LinkedIn Ads, and programmatic advertising) and how to create targeted ad campaigns that convert viewers into customers.

8. **Conversion Rate Optimization (CRO):** Knowledge of how to optimize websites and landing pages to increase the percentage of visitors who complete the desired action, such as making a purchase or signing up for a newsletter.

9. **Basic Design Skills:** Familiarity with design principles and tools like Adobe Creative Suite or Canva to create visually appealing graphics and content.

10. **Communication and Collaboration:** Strong communication skills are essential for collaborating with team members, stakeholders, and clients, as well as for creating clear and compelling marketing messages.

11. **Adaptability and Continuous Learning:** The digital marketing landscape is constantly evolving, so staying up-to-date with the latest trends, tools, and technologies is crucial. Scopes:

1. Develop, implement, and manage digital marketing campaigns that promote our products and services.
2. Proficient in creating and optimizing landing pages for maximum conversion.
3. Expertise in using Google Analytics for tracking, analyzing, and reporting website traffic and user behavior.
4. Manage the setup and optimization of advertising pixels to track conversions and retargeting efforts effectively.
5. Stay current with the latest digital marketing trends and technologies, applying them to improve our marketing strategies.
6. Collaborate with the content team to create high-quality content for various digital platforms.
7. Manage SEO/SEM strategies to increase online visibility and organic traffic.
10. Oversee social media strategies, including content creation, posting schedules, and engagement analytics.
11. Coordinate with the sales team to align digital marketing strategies with sales objectives.
12. Monitor and report on the effectiveness of digital marketing campaigns, making data-driven decisions to improve performance. Experience Required: Min 1 Year/s

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