Job Description

Company Description Purple Cane Holdings Sdn Bhd is a Malaysia local cultural business establishment based in Kuala Lumpur. Established in 1987, Purple Cane aims to go through a cultural passage and promote cultural development in the human community. Today, Purple Cane embraces the spread of tea culture as its core task. It is hoped that tea, with its popularity that transcends ethnic divides, could act as a cultural bridge that leads to mutual understanding and harmony. Plan, develop, and implement comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. Conduct comprehensive market research to evaluate demand, brand positioning, and awareness of company products. Utilize insights for informed decision-making. Oversee online marketing initiatives, including SEO/SEM, social media marketing, KOL collaborations, affiliate marketing, email marketing, digital advertising, and display advertising campaigns. Develop and manage detailed campaign schedules and work plans. Ensure all objectives and deliverables are achieved within set deadlines. Create, manage, and publish all social media content, maintaining brand consistency. Craft effective marketing copy to achieve social media campaign objectives. Oversee the performance of e-commerce platforms and implement strategies to improve both online sales and customer retention. Utilize analytics tools to track and report on key performance indicators related to digital marketing and e-commerce operations. Coordinate and collaborate with internal teams to fulfil necessary deliverables. Foster a collaborative environment to drive successful marketing campaigns. Job Requirements Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor\'s Degree, Post Graduate Diploma, Professional Degree, Master\'s Degree, Business Studies/Administration/Management, Digital Technologies, Mass Communications, Marketing or equivalent. At least 2 years of experience in digital marketing channels including (search, display, retargeting), preferably focused on social media / direct response. Advance understanding of brand management concepts and building/execution techniques. Proven ability to develop and execute marketing strategies. Excellent organization skills, detail-oriented and ability to multitask. Excellent verbal, copywriter, and interpersonal communication skills. Photography, videography & editing skills is a must. Video Editing Software, Adobe Photoshop and Illustrator software experience is a plus! Good Comprehension of Mandarin, English and Bahasa Malaysia

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