Job Description

Qualifications:\xe2\x97\x8f Diploma or Bachelor\'s degree in Marketing, Digital Media, Communications, or a related field.\xe2\x97\x8f Proven experience in digital marketing, preferably within the hospitality or travel industry.\xe2\x97\x8f Strong understanding of SEO, SEM, PPC, and social media marketing.\xe2\x97\x8f Excellent written and verbal communication skills.\xe2\x97\x8f Creative mindset with the ability to generate innovative marketing ideas.\xe2\x97\x8f Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software).\xe2\x97\x8f Strong analytical skills and ability to interpret data to make informed decisions.\xe2\x97\x8f Ability to work independently and as part of a team in a fast-paced environment.\xe2\x97\x8f Familiarity with the Malaysian market and tourism industry is a plus.About the Role:We are seeking a tech-savvy and results-driven Digital Marketing Executive to join our team and drive the digital marketing efforts for our hotel/Airbnb properties in Malaysia. The ideal candidate will be responsible for developing and implementing digital marketing strategies that will enhance our online presence, attract new guests, and increase bookings.Key Responsibilities:\xe2\x97\x8f Digital Marketing Strategy:\xe2\x97\x8b Develop and execute comprehensive digital marketing strategies to promote hotel/Airbnb properties.\xe2\x97\x8b Conduct market research to identify trends, customer preferences, and competitive landscape in the digital space.\xe2\x97\x8f Search Engine Optimization (SEO) and Search Engine Marketing (SEM):\xe2\x97\x8b Optimize website content and structure to improve search engine rankings.\xe2\x97\x8b Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads to drive targeted traffic.\xe2\x97\x8f Social Media Management:\xe2\x97\x8b Create, curate, and manage published content (images, video, written) across social media platforms.\xe2\x97\x8b Develop and implement social media campaigns to engage audiences and drive conversions\xe2\x97\x8f Content Marketing:\xe2\x97\x8b Produce high-quality content including blog posts, newsletters, videos, and promotional materials.\xe2\x97\x8b Collaborate with graphic designers, photographers, and videographers to produce engaging digital content.\xe2\x97\x8f Email Marketing:\xe2\x97\x8b Develop and execute email marketing campaigns to nurture leads and engage past guests.\xe2\x97\x8b Segment email lists based on behaviors like past email engagement and website interactions.\xe2\x97\x8f Analytics and Reporting:\xe2\x97\x8b Use web analytics tools (e.g., Google Analytics) to monitor site traffic, campaign performance, and user behavior. \xe2\x97\x8b Prepare regular reports and presentations on digital marketing activities and results for management.\xe2\x97\x8f Online Reputation Management:\xe2\x97\x8b Monitor and respond to guest reviews and feedback on various online platforms.\xe2\x97\x8b Implement strategies to improve online ratings and guest satisfaction.\xe2\x97\x8f Partnerships and Influencer Marketing:\xe2\x97\x8b Identify and collaborate with influencers, bloggers, and media outlets to enhance brand visibility.\xe2\x97\x8b Develop and manage affiliate marketing programs.

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