Job Description

Qualifications: Diploma or Bachelor's degree in Marketing, Digital Media, Communications, or a related field. Proven experience in digital marketing, preferably within the hospitality or travel industry. Strong understanding of SEO, SEM, PPC, and social media marketing. Excellent written and verbal communication skills. Creative mindset with the ability to generate innovative marketing ideas. Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, email marketing software). Strong analytical skills and ability to interpret data to make informed decisions. Ability to work independently and as part of a team in a fast-paced environment. Familiarity with the Malaysian market and tourism industry is a plus.About the Role:We are seeking a tech-savvy and results-driven Digital Marketing Executive to join our team and drive the digital marketing efforts for our hotel/Airbnb properties in Malaysia. The ideal candidate will be responsible for developing and implementing digital marketing strategies that will enhance our online presence, attract new guests, and increase bookings.Key Responsibilities: Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to promote hotel/Airbnb properties. Conduct market research to identify trends, customer preferences, and competitive landscape in the digital space. Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Optimize website content and structure to improve search engine rankings. Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads to drive targeted traffic. Social Media Management: Create, curate, and manage published content (images, video, written) across social media platforms. Develop and implement social media campaigns to engage audiences and drive conversions Content Marketing: Produce high-quality content including blog posts, newsletters, videos, and promotional materials. Collaborate with graphic designers, photographers, and videographers to produce engaging digital content. Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage past guests. Segment email lists based on behaviors like past email engagement and website interactions. Analytics and Reporting: Use web analytics tools (e.g., Google Analytics) to monitor site traffic, campaign performance, and user behavior. Prepare regular reports and presentations on digital marketing activities and results for management. Online Reputation Management: Monitor and respond to guest reviews and feedback on various online platforms. Implement strategies to improve online ratings and guest satisfaction. Partnerships and Influencer Marketing: Identify and collaborate with influencers, bloggers, and media outlets to enhance brand visibility. Develop and manage affiliate marketing programs.

WIT VENTURES SDN BHD