Digital Marketing Executive

Kuala Lumpur, Malaysia

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Job Responsibilities

Develop digital marketing strategy to support Sales Department to achieve the sales target.
Plan and execute SEO/SEM optimization and digital marketing via EDM, google adwords social media (FB, IG, Twitter) and online advertising campaigns on own/third-party platforms.
Collaborate with internal teams to create landing pages and optimize user experience.
Build and expand social media presence to strengthen brand positioning.
Identifies trends and insights in order to propose the right promo based on customer needs.
Measure and optimize spending based on performance of the marketing campaigns. i.e. measure number of new visitors, conversion rate, incremental of online sales, etc.
Brainstorms new and creative growth strategies through digital marketing. Identifies critical conversion points and bounce rate/drop-off point to optimize sales conversion.
Measures and reports performance of all digital marketing campaigns and assesses against ROI and KPIs.

Job Requirements

Candidates must possess at least a Degree or higher in E-commerce/Marketing /Sales or equivalent qualifications.
At least one (1) year working experience in similar roles and industry.
Experience in planning and running digital marketing campaigns.

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