DUTIES AND RESPONSIBILITIES: Work closely with superior in developing and executing the University\xe2\x80\x99s marketing strategies. Carry out activities associated with the recruitment of students and the sales and marketing of products and services offered by the University, based on the Key Performance Index (KPI) target set. Maintain a close relationship with the local and international agents. Assist in recruitment activities of new local and international agents for market expansion. Able to gather, analyze and process market intelligence reports, materials and recruitment trends, government regulations, and competitor\xe2\x80\x99s strategies from time to time basis. Perform other ad hoc duties as assigned by superior. Identify trends and insights Allocate marketing investments Plan and direct marketing campaigns Manage an organization\'s website and maintain it, keeping best practices in mind Optimize content for the website and social media platforms Work with various content formats such as blogs, videos, audio podcasts, etc. Track the website traffic flow Implement and analyze performance metrics Measure and assess goals vis-\xc3\xa0-vis ROI Device experiments and conversion tests Provide internal reports on a regular basis Requirement : Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in marketing or a related field. Proven working experience in digital marketing, particularly within the industry. one - two years experience on managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
VISION Perdana University aims to be one of the premier universities in the world contributing to the global community through the pursuit of excellence in education, research and service. MISSION To train professionals to acquire and create knowledge, think critically, and to achieve their full intellectual potential so as to be able to serve humanity in accordance with the highest professional and ethical standards. Established as a Public Private Partnership project, Perdana University is committed to providing premier programmes. Students can be assured that the programmes offered meet academic standards set by the Malaysian Qualifications Agency as well as those set by the relevant professional bodies. As part of its effort for continuous improvement, we regularly consult experts in the field to provide feedback on the programmes. Student welfare and development are also of paramount importance. Support and guidance is provided throughout their studies in terms of pastoral care and mentorship.
Diploma / Advanced Diploma / Higher Graduate Diploma / DVM / DKM Level 4 / DLKM Level 5