Why QS? At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect, and support each other \xe2\x80\x93 and as a company, our values underpin these. Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensureeveryone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal. At QS, you\xe2\x80\x99ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business. The Role: QS Study Abroad (QSSA) is on the lookout for a dynamic and enthusiastic Digital Marketing Executive with a focus on the Southeast Asia market. This position will be within the QS Apply business unit and will be offered with flexible working conditions (hybrid model). The base office location will be in KL. The Digital Marketing Executive is responsible for assisting in all the student recruitment marketing and activities in the region and growing QSSA SEA\xe2\x80\x99s presence across social media channels. The role will support in-person and virtual event operations/execution, as needed. The ideal candidate should have Industry background in Higher Education, proven and relevant experience in strong understanding of brand, digital marketing & content strategy, and up to date specialist skills, including student recruitment strategy, paid ads management, content marketing, digital communications and analytics, partnerships and more. This role will report into the Regional Director, APAC. Key responsibilities of this role include:

• Planning and delivering cross-platform digital marketing campaigns in line with the QS Apply objectives in SEA
• Crafting ads copy, email, social media content and all other lead gen/event marketing campaigns
• Assist in the formulation of strategies to build a lasting digital connection with consumers (students)
• Plan, execute and monitor the ongoing company presence on social media (Insta, Twitter, Facebook etc.)
• Plan, execute and monitor online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website/landing pages
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up to date
• Maintain partnerships with media agencies and vendors
• Finding new opportunities for online engagement in SEA
• Providing regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation

Ideal qualification/skills for this role

• Bachelor\xe2\x80\x99s/Master\xe2\x80\x99s degree or related qualification in Marketing
• Experience in the Higher education/ Study abroad sector will be preferred
• Minimum 2+ years of digital marketing experience
• Experienced in writing creative copy, blogs or other content
• A good understanding of youth and adult consumer culture in SEA or higher education industry
• Experience working with HubSpot/Canva/Video tools and tech savvy
• Good knowledge of PPC, SEO, email marketing, social media marketing, affiliate marketing
• High level of attention to details
• Confident and a self-starter with the ability to work as a team-player across multiple functions and departments
• Creative, passionate, positive, outside the box thinker who likes to take initiative

• Demonstrable ability to multi-task and adhere to deadlines

Essential

• Excellent verbal and written communications skills in English
• Excellent creative skills for producing marketing assets
• The ability to prioritize and multi-task under tight deadlines
  

So, who are we and what do we do? QS is the world\xe2\x80\x99s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings\xc2\xae which reaches a global audience of hundreds of millions of people. Founded in 1990, our activities span across 50 countries, working with over 2000 of the world\xe2\x80\x99s leading higher education institutions and over 12,000 employers.

Headquartered in London, QS has over 700 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions. We take investing in our people very seriously. As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• Flexible working options, including hybrid or remote
• 20 days annual leave, plus public holidays
• Generous maternity and paternity leave
• Access to an Employee Assistance Programme (EAP) and MiCare health
• A vibrant social environment and multicultural and multinational culture

But that\xe2\x80\x99s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App \xe2\x80\x93 the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs \xe2\x80\x93 including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning \xe2\x80\x93 with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme
• Brand new breakout and relaxing spaces in office

Like what you\xe2\x80\x99ve heard? Great, apply now! As a candidate, we know the application and interview process can be daunting and so it\xe2\x80\x99s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space. Equal opportunities QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.