Job Description

The Role:
As a Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to enhance brand awareness and drive online traffic. You will work closely with the marketing team to execute campaigns across various digital channels.
Main Responsibilities:

• Strategize, set up, and optimize paid advertising campaigns across Meta (Facebook/Instagram), TikTok, Google, and other relevant platforms.
• Develop monthly campaign calendars, funnel strategies, and advertisement creative briefs aligned with business objectives.
• Monitor campaign performance daily -- track, analyze and report on key KPIs including CPM, CPC, CTR, ROAS, and conversions.
• Propose media budgets, split tests (A/B), and audience segmentation strategies.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated on consumer trends, competitor activities, and new ad platform features.
• Ideate and execute campaigns including seasonal promotions, product launches, retargeting efforts, and always-on awareness ads.
• Collaborate with the content and design teams to tailor creatives and messaging to targeted audiences.
• Contribute to cross-channel digital marketing strategies, including landing page optimization and funnel performance.
• Manage social platforms and support organic content planning when necessary.
• Ensure continuous review and refinement of campaign strategies based on analytics and changing trends.

Requirements:

• Minimum Diploma in Marketing, Marcom, Business or related discipline.
• At least 1 year of experience in paid social advertising or digital campaign management.
• Familiarity with Meta Ads Manager, TikTok Ads Manager, Google Ads, and related analytics tools.
• Up-to-date knowledge of social media platforms and digital ad formats.
• Data-driven mindset with strong analytical and reporting skills.
• Basic knowledge of Adobe Creative Suite or Canva is an added advantage.
• Experience in writing performance-optimized copy and managing visuals for advertisement creatives is an added advantage.
• Understanding of Singapore's consumer and digital landscape will be an added advantage

What's on Offer:
We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Join our dynamic team and contribute to a culture of innovation and creativity.

• Competitive salary and benefits
• Opportunities for career advancement
• Supportive and inclusive company culture
• Flexible working arrangements
• Access to training and learning resources

Skills Required