Job Description

Company Description
, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

ROLE SUMMARY:
We are looking for an experienced SEO Specialist to drive visibility, traffic, and lead generation for our B2B event marketing initiatives. You will collaborate with internal and external stakeholders to improve digital visibility in search engine results, driving organic traffic and enhancing user experience. You will play a key role in planning and executing strategies across organic search, with added focus on optimization for generative AI and AI-driven search.
PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Serve as an internal expert on SEO, work closely with web development teams and agency to ensure cohesive execution
• Collaborate with event teams to ensure SEO alignment during content planning and publishing
• Conduct keyword research, including long-tail and intent-based terms
• Implement on-page, off-page, and technical SEO best practices
• Audit websites and identify areas for improvement in search rankings, crawlability, and user experience
• Identify and resolve technical SEO issues (site speed, indexing, mobile friendliness)
• Explore and experiment with generative AI tools to enhance keyword research, content creation, and personalization
• Assist in optimize content for AI-powered and conversational search (e.g., Google's Search Generative Experience, ChatGPT, Gemini)

Qualifications

• 2-3 years of experience in SEO
• Hands-on experience with platforms such as GA4, Google Search Console, GTM, SEMrush, or similar
• Eagerness to explore new marketing technologies and generative AI tools
• Analytical mindset with attention to detail and a learning-first attitude
• Strong communication skills and comfort working across teams and with agency partners
• SEO content writing skill is a plus
• Fluency in English is a must. Proficiency in Mandarin is a strong plus

Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job .