Job Description

Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a global leading trading platform company. As business growth and expansion continues, our respected client is seeking an enthusiastic and sales driven individual for the job of Digital Marketing Manager.

Job Responsibilities:

• Take the lead in developing and implementing various digital marketing strategies, including SEO/SEM, marketing databases, email campaigns, social media activities, and display advertising campaigns.
• Establish and manage a strong social media presence for our brand, maintaining consistency and relevance across all platforms.
• Evaluate and analyze the performance of digital marketing campaigns, utilizing data-driven insights to assess achievements in relation to set goals, return on investment (ROI), and key performance indicators (KPIs).
• Continuously monitor industry trends and user behavior patterns, leveraging this knowledge to optimize campaign performance and maximize ROI.
• Encourage a culture of innovation by leading brainstorming sessions to generate fresh and creative growth strategies.
• Strategize, implement, and evaluate the effectiveness of experiments and conversion tests, utilizing the results to enhance future campaigns.
• Collaborate closely with cross-functional teams to design landing pages and improve user experiences, ensuring a seamless customer journey across all channels.
• Utilize analytical tools to assess the entire customer experience across various touchpoints and channels, identifying opportunities for enhancement.
• Track conversion points and user funnels, utilizing this data to optimize the user journey and enhance engagement.
• Establish and maintain collaborative relationships with external vendors and agencies, ensuring they meet or exceed our brand standards and expectations.
• Stay updated on emerging technologies and industry trends, providing guidance and thought leadership to the team regarding the adoption of suitable technologies for our business.

• Bachelor\'s or Master\'s degree in Marketing or a related field
• Good to have skills in SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Strong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends
• Working knowledge of ad serving tools like DART and Atlas
• Experience in setting up and optimizing Google Adwords campaigns for maximum ROI
• Familiarity with HTML, CSS, and JavaScript development and their constraints

Monroe Consulting