Digital Marketing Manager And Branding & Pr (mandarin Speaker)

Johor Bahru, Johor, Malaysia

Job Description


  • Candidate must possess at least a Diploma/Bachelor\'s Degree in Marketing or equivalent.
  • Above average desktop computer skills.
  • Excellent verbal and written communication skills.
  • Responsible, mature and Independent
  • Result and solution oriented
  • Great communication and interpersonal skills
  • Strong organizational and follow up skills.
  • Able to independently carry task given.
  • Self-motivated, possess good personality and communication skills.
  • Work well both independently and as part of team and able to work under pressure.
  • Knowledge of performance/digital marketing (SEO/SEM/Display/Paid Social and etc) with hands-on experience in managing FB, IG and Xiaohongshu is prefered.
  • Knowledge in basic graphic design skills using tools like Canva or Adobe Creative Suite is an advantageous.
  • Knowledge in basic video editing skill like Adobe Premiere Pro, JianYing is an advantageous.
  • Fresh graduates are encouraged to apply.
Responsibilities

Branding
  • Leads consumer and brand learning plan development and oversees execution and findings of research studies.
  • Build and increase company-wide awareness about key developments.
  • Identify, plan and execute projects/campaigns for brand development.
  • Analyse and evaluate effectiveness of each project / launch.
  • Manage service partners (PR agencies) and build good relationship with key media for PR coverage of important events/activities.
  • Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives.
  • Execution marketing communication initiatives that are aligned with Brand positioning and philosophy.
  • Trademark registration and related matters.
  • Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company.
Marketing
  • Manage and lead a team of social marketing executive.
  • Maintain our social media presence on Facebook, Tiktok, Instagram, and Xiaohongshu. This also includes day-to-day content posting, reply messages, monitoring ads, and generating reports.
  • Oversee all day to day operations performance of offline and online platform.
  • Oversees in strategic planning and making sure timely execution of overall Marketing Calendar.
  • Stay current on market trends and competitive activity.
  • Develop promotional programmes and managing marketing budget.
  • Oversees the planning and conducting of market research.
  • Work collaboratively with in-house or external design agencies to execute designs.
  • Analyse and evaluate effectiveness of each project / launch.
  • Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures, and presentation materials.
  • To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis, and optimisation.
  • To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
  • Generate and prepare weekly and monthly marketing reports for the Operation and Management\'s review.
Benefits
  • KWSP + Socso
  • Medical claim
  • Annual salary increment
  • Bonus
  • Annual leaves
Additional Benefits
  • Medical and Hospitalisation Leave
  • EPF / SOCSO / PCB
  • Annual Leave

Ricebowl

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Job Detail

  • Job Id
    JD965421
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johor Bahru, Johor, Malaysia
  • Education
    Not mentioned