Job Description

The role would involve developing and executing digital marketing strategies specifically tailored to the financial services industry. You\'ll be responsible for developing NEW financial products which target various segments of the market, promoting financial products, services, and the brand itself through various online channels to reach and engage the target audience.

Key components of the job scope: * Digital Marketing Strategy: Develop comprehensive digital marketing strategies aligned with the company\'s overall business objectives. These strategies should encompass various digital channels, including but not limited to social media, search engines, email marketing, content marketing, display advertising, and mobile marketing.

• Lead Generation and Customer Acquisition: Focus on generating leads and acquiring new customers through effective digital marketing campaigns. This may involve creating targeted advertising, optimizing landing pages, and implementing conversion rate techniques.
• Brand Awareness and Reputation Management: Enhance the brand\'s online presence and reputation in the financial services sector. Monitor and manage online reviews and comments to maintain a positive brand image.
• Search Engine Optimization (SEO): Optimize website and content with relevant keywords to improve your organic search rankings.
• Content Marketing: Develop and curate content that is relevant and valuable to the target audience, showcasing the financial services offered and educating customers about financial topics.
• Pay-Per-Click (PPC) Advertising: Consider running targeted PPC ads on various platforms (Google Ads / FB / Insta / etc) to capture potential borrowers actively searching for lending solutions. Set specific budget limits and tailor your ads to relevant keywords and locations.
• Content Marketing: Create informative and educational content related to personal finance, loans, credit scores, and borrowing tips. Content marketing can position you as a credible and knowledgeable lender while attracting potential borrowers through search engines and social media.
• Social Media Marketing: Utilize social media platforms to engage with target audience, share valuable content, and promote lending services. Focus on building a community and fostering trust with followers.
• Email Marketing: Build an email list and send targeted email campaigns to potential borrowers. Use email marketing to nurture leads, share promotional offers, and provide valuable financial advice.
• Website User Experience (UX): Ensure that your website is user-friendly, mobile-responsive, and easy to navigate. A seamless user experience can improve conversion rates and encourage borrowers to complete loan applications.
• Customer Reviews and Testimonials: Encourage satisfied borrowers to leave positive reviews and testimonials on your website and review platforms. Positive feedback can build trust with potential customers.
• Referral Program: Implement a referral program that incentivizes existing borrowers to refer new customers to your money lending services. Word-of-mouth referrals can be powerful for financial services.
• Landing Pages for Campaigns: Create dedicated landing pages for specific marketing campaigns to improve conversion rates. These pages should be designed to highlight the benefits of your lending services and encourage visitors to take action.
• Market Research: Stay informed about the latest trends and developments in the financial services industry and identify opportunities for growth and improvement in digital marketing strategies.
• Data Security and Privacy: Assure potential borrowers that their personal and financial information is secure and protected when applying for loans through your website.
• Compliance and Regulations: Ensure that all digital marketing efforts comply with relevant financial regulations and industry standards.
• Retargeting: Use retargeting strategies to reach potential borrowers who have previously visited your website. This can help reinforce your brand message and encourage them to return and complete a loan application.

Be able to develop brand awareness through Digital Marketing|Opportunity to join an organization with huge growth and expansion plans

The successful candidate is an experienced marketing leader with proven track record of success in leading businesses to achieve growth in a challenging landscape, adapting to the changes in the market. Other requirements include:

• Bachelor\'s degree in any related field. Masters qualification is an added advantage
• 7 years of experience in a marketing role with strong business acumen and entrepreneurial mindset
• Highly analytical, structured thinker with strong problem-solving skills
• Strong sense of ownership and drive
• Strong ability to influence key stakeholders from various backgrounds and cultures
• Highly motivated and ready to join a fast-paced environment with high expectations

Licensed financial advisor trained in providing accurate data and educate the public to make the right decisions with the right set of knowledge towards financial freedom.

Opportunity to join a company with huge growth and expansion plans & Rewarding remuneration package for the shortlisted candidate

Michael Page