Job Description

Digital Marketing (Senior Executive/Assistant Manager)
Responsibilities:

• Assist to develop, execute & monitor initiatives to increase conversions, revenue & profitability from Google Advertising.
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic).
• Work closely with internal creative team, content writer, web development team to ensure google ads campaigns are improving visibility and driving conversion goals.
• Generate weekly, monthly Ad performance reporting and any analysis report on the campaigns.
• Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
• Conduct competitive analysis, observe & analyze trends in paid search campaigns to provide insightful & actionable data regularly.
• Ongoing account optimization, including the structure and targeting improvement (geo, demographic, audiences, dayparting, keyword & URL), ad copy & creative AB testing, search query mining, keyword expansion, negative keywords & improvement of bid management process.
• Any other ad hoc assignments assigned by superior from time to time.
• Hold high esteem for the quality of your work and ensure all work is done and completed according to the set-out timeline.

Requirements:

• Diploma in marketing or relevant field.
• Senior Exec: At least 1 year of working experience in marketing or related field.
• Assistant Manager: At least 2 years in digital marketing, preferably with leading experience.
• Skilled in SEM, Google Display Network (GDN), Analytical skills (Google Analytics, Google Analytics 4/ Web and Trends Analytics / Competitor Analytics).
• Google-Certified Individuals preferred.
• Up to date with the latest trends & best practices in online marketing and measurement.
• Analytical, performance-driven, and organized individual.
• Detail-oriented and have good time management skills to deliver high quality analysis.
• Possesses a strong sense of responsibility.
• Able to start work immediately or at short notice is preferred.

**Only shortlisted profile will be contacted**

Reference Number:

587177

Contact Details:

HooiLing_Teh@persolkelly.com

Profession:

Sales and Marketing
Marketing (Online/ Offline)

Company:

PERSOLKELLY Malaysia

Date Posted:

14/08/2023 5:55:00 PM

PersolKelly