Job Description

Mohon

Kelayakan

• Experience: Bachelor\'s degree in Marketing, Business, or a related field with a minimum of 2-3 years of experience in digital marketing, with a strong emphasis on ads management and buying, preferably within the F&B or related industry.

• Ads Management Expertise: Proven track record of planning, executing, and optimizing successful digital ad campaigns, with in-depth knowledge of platforms such as Google Ads, Facebook Business Manager, and Instagram Ads.

• Data-Driven Mindset: Proficiency in using analytics tools to interpret campaign performance data and make strategic recommendations for improvements.

• Creativity: Ability to conceptualize innovative ad creatives that align with the F&B industry\'s corporate identity and resonate with target audiences.

• Industry Understanding: A good understanding of the F&B industry landscape, consumer behaviors, and market trends to inform effective ad targeting and messaging.

• Budget Management: Demonstrated ability to manage ad budgets effectively, maximizing ROI and maintaining adherence to allocated funds.

• Communication Skills: Strong written and verbal communication skills for collaborating with internal teams, presenting campaign results, and articulating marketing strategies.

• Project Management: Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

• Team Player: Collaborative mindset, with the ability to work harmoniously within cross-functional teams and contribute positively to the overall marketing efforts.

Tanggungjawab

• Strategic Campaign Planning: Develop and execute comprehensive digital advertising strategies aligned with business goals, focusing on enhancing the online presence and driving customer engagement for the F&B industry.

• Ad Campaign Management: Create, monitor, and optimize digital ad campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, Youtube Ads, TikTok Ads) to maximize ROI, ensuring that campaigns are running effectively and within budget.

• Performance Analysis: Regularly analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), to make data-driven decisions for continuous improvement.

• Audience Targeting: Conduct thorough market research to identify and define target audience segments, optimizing ad placements and messaging for different customer groups.

• Ad Content Creation: Collaborate with creative teams to develop compelling and visually appealing ad creatives, including ad copy, images, and videos, that resonate with the F&B industry\'s corporate image.

• Budget Management: Effectively allocate and manage advertising budgets to achieve desired outcomes, ensuring efficient spending while scaling successful campaigns.

• A/B Testing: Implement A/B testing methodologies to refine ad strategies, exploring different ad formats, headlines, visuals, and landing pages to improve campaign performance.

• Competitor Analysis: Stay updated on industry trends and monitor competitors\' digital advertising efforts, identifying opportunities to differentiate and enhance our campaigns.

• Landing Page Optimization: Work closely with web development teams to create and optimize landing pages that seamlessly align with ad campaigns, ensuring a cohesive user journey and higher conversion rates.

• Performance Reporting: Prepare comprehensive performance reports detailing key metrics, insights, and recommendations, and present findings to relevant stakeholders to inform future strategies.

• Collaborative Partnerships: Forge partnerships with key influencers, bloggers, or industry personalities within the F&B space to amplify brand visibility and reach a broader audience.

• Collaboration: Work closely with cross-functional teams, including marketing, design, and sales, to align digital advertising efforts with broader marketing initiatives and company objectives.

• Continuous Learning: Stay updated on the latest digital marketing trends, tools, and technologies, actively seeking opportunities to enhance skills and knowledge, and sharing insights with the team.

Manfaat

• Experience: Bachelor\'s degree in Marketing, Business, or a related field with a minimum of 2-3 years of experience in digital marketing, with a strong emphasis on ads management and buying, preferably within the F&B or related industry.

• Ads Management Expertise: Proven track record of planning, executing, and optimizing successful digital ad campaigns, with in-depth knowledge of platforms such as Google Ads, Facebook Business Manager, and Instagram Ads.

• Data-Driven Mindset: Proficiency in using analytics tools to interpret campaign performance data and make strategic recommendations for improvements.

• Creativity: Ability to conceptualize innovative ad creatives that align with the F&B industry\'s corporate identity and resonate with target audiences.

• Industry Understanding: A good understanding of the F&B industry landscape, consumer behaviors, and market trends to inform effective ad targeting and messaging.

• Budget Management: Demonstrated ability to manage ad budgets effectively, maximizing ROI and maintaining adherence to allocated funds.

• Communication Skills: Strong written and verbal communication skills for collaborating with internal teams, presenting campaign results, and articulating marketing strategies.

• Project Management: Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

• Team Player: Collaborative mindset, with the ability to work harmoniously within cross-functional teams and contribute positively to the overall marketing efforts.

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