Digital Marketing Specialist

Kuala Lumpur, Malaysia

Job Description


Make A Real Difference at PropertyGuru. Real Aspirations. Real People. Real impact. PropertyGuru is Southeast Asia\'s leading PropTech company, and the preferred destination for over 41 million property seekers to connect with more than 63,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia. Responsibilities: Responsible for driving performance campaigns on Regional sites. To monitor and report on campaigns\' progress and suggest ways to improve. Own the optimization and management across multiple paid channels; including campaign structure, targeting improvements, implementation of strategies, and campaign analysis. Drive improvement of owned-platform through the implementation of innovative ideas and experimentation. Develop a good understanding of the consumer market, which includes: (1) Working with other marketing team members, to gather information and insights on our consumers; (2) Gain an overall understanding of consumer behaviour, upcoming campaigns, new products, and enhancements; (3) Understand the competitive landscape, consumer behaviors and consumer segments. Provide regular reporting and analysis on campaigns: (1) Report and analyse campaign performance, on a daily, weekly and monthly basis; develop insights and recommendations for improvements; (2) Prepare weekly and monthly reporting for stakeholders; (3) Prepare ad-hoc reporting as requested by the Manager and stakeholders. Work cross-functionally with all stakeholders including Marketing teams across the Group, Data Engineering team, and Business Analyst Team. This includes coordination, education, and stakeholder management. Able to problem solve in a calm and professional manner. Keep up to date with digital advertising/marketing trends and recommend accordingly. Requirements: Must have at least 1 year of direct experience in managing and executing paid-performance campaigns, such as: (1) Facebook and Google Ads management; (2) Google Analytics; (3) Performance solutions (Conversion campaigns, custom audiences, tag management) Data-driven and proven ability to analyse data for insights through Google Analytics. Able to multitask effectively and manage multiple campaigns/projects concurrently. Strong English with good writing abilities and communication skills. Able to adapt to changing environments, self-driven, keen learner, and with a positive attitude.

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Job Detail

  • Job Id
    JD982745
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kuala Lumpur, Malaysia
  • Education
    Not mentioned