Job Description

Job Scope Manage the development and execution of regional digital marketing programs, including SEO/SEM, marketing automation, social media, website and online advertising campaigns. Launch optimize online adverts through (Google Adwords, Facebook Ads Manager, media buying etc.) to increase company and brand awareness. Plan, manage and optimize advertising budget across all digital platforms. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROIs & KPIs) with the budget given. Work closely with multimedia designers for any preparation and roll out of digital creative assets. Manage various online community platforms and social media on a daily basis. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Explore new functions of the platforms and propose new engagement posts accordingly. Monitor campaign results, compile learnings and modify plans to further enhance the campaign result and achieve the campaign\'s KPI (e.g. contingency plan). Monitor competitor\'s Social Media activities, results and provide adequate analysis. Plan, request and utilize online & offline budgets. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers. Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. Requirement Possesses at least Bachelor\'s Degree in Marketing/Business Studies or equivalent. At least 3 years of working experience in digital marketing with a strong emphasis on demand generation, project management and ROI-demand marketing campaigns. Experience measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc. Team player, critical thinker and problem-solving skills Great interpersonal and communication skills. Good command of written and spoken English & Chinese.

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