Job Description

Job Responsibilities:

• Manage the development and execution of digital marketing programs, including SEM, marketing automation, social media, website and online advertising campaigns.
• Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue and improve retention.
• Provide analysis and reporting on digital projects/campaigns and placements, website traffic and social media impression.
• Collaborate with the creative team to develop digital marketing activities to support campaign strategies and business goals.
• Ensure proper formatting, linking, tagging and metadata entry before publishing website content.
• Recommend website improvements to make them more accessible to search engines.
• Review, amend and advise use of keywords.
• Research and recommend strategies to expand web linking opportunities.
• Establish and maintain websites on the first-page position of major search engines and maximise the marketing potential of websites.
• Maintain a current and accurate knowledge of search engine optimisation strategies
• Social Media Management.

• Minimum 3 year working experience in the Digital Marketing field is required.
• Working experience in digital marketing with a strong emphasis on demand generation, project management and ROI-demand marketing campaigns is an advantage.
• Knowledge in digital advertising channels is an added advantage (PPC, PPV, Influencer Outreach & Media Buying).
• Preferably executives specialising in online marketing or equivalent.
• Proficiency in Mandarin, English & Bahasa Malaysia.

Integer Media