Digital Marketing Specialist
Petaling Jaya, Malaysia
Job Description
The Digital Marketing Specialist is responsible for supporting the digital marketing team in digital campaign planning, journey design, optimization, and channel mix to improve CPA, ROAS and channel diversification. It will involve functional knowledge and familiarity with digital marketing platforms and digital analytics.
The digital marketing specialist must have strong knowledge across areas of digital marketing including ability to leverage MarTech and AdTech to improve marketing campaigns and strategies. This can include using software or machine learning, automating marketing tasks, to using data analytics to track and improve marketing performance.
Duties and Responsibilities:
- Develop strategies to drive online traffic to the company website/social media platforms
- Track conversion rates \xe2\x80\x93 what worked, what didn\xe2\x80\x99t, and why
- Raise brand awareness and online presence via digital marketing projects and campaigns
- Ensures that campaigns are consistently optimized, and new in-market opportunities are explored/tested
- Understand how to maximize budget and opportunity for each campaign
- Review new technology trends and opportunities to ensure the company is a digital marketing leader within the industry, and in digital marketing space
- Able to work with, and communicate with stakeholders the value that digital marketing campaigns can bring to an organization
Qualifications:
- Degree in Business/Marketing/Digital Marketing with at least 3-5 years related working experience
- Knowledge in key areas of digital marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Working experience in implementing tracking concepts via Google Analytics and Google Tag Manager is a plus
- Understand the key measurement tools available and good presentation skills
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms
- Excellent analytical, planning and project management skills
- Ability to deal with fast-moving situations and multi task
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Job Detail
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Job IdJD876136
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPetaling Jaya, Malaysia
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EducationNot mentioned