A Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote a company\'s products or services. The role requires an individual who is skilled in various digital marketing tactics and has a deep understanding of online user behavior. Responsibilities:
Plan and execute digital marketing campaigns across various channels, including social media, email, search engine marketing, display advertising, and content marketing.
Monitor and analyze campaign performance data to identify areas for optimization and improvement.
Collaborate with cross-functional teams, including creative, product, and sales teams, to ensure campaigns are aligned with business goals and objectives.
Develop and implement SEO strategies to improve website traffic and search engine rankings.
Create and manage content for various digital marketing channels, including website, social media, email, and blog.
Identify new trends and technologies in digital marketing and implement best practices to drive campaign success.
Manage the company\'s social media accounts and engage with followers to build brand awareness and drive engagement.
Develop and maintain a comprehensive understanding of the company\'s target audience and buyer personas.
Monitor industry trends and competitor activities to identify new opportunities and challenges.
Qualifications:
Bachelor\'s degree in Marketing, Communications, or a related field.
Minimum of 2-3 years of experience in digital marketing.
Knowledge of digital marketing tools and platforms, including Google Analytics, AdWords, social media advertising platforms, and marketing automation software.
Excellent written and verbal communication skills.
Strong analytical skills and the ability to interpret data to inform campaign strategies and tactics.
Experience with SEO, SEM, social media marketing, email marketing, and content marketing.
Knowledge of HTML, CSS, and JavaScript is a plus.
Experience with graphic design and video production is a plus.
Job Type: Permanent Supplemental pay types:
Commission pay
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