Job Description

An exciting Digital Marketing Specialist job has become available in a leading global logistic service provider. About the Digital Marketing Specialist Role:
In this business critical role, you will be responsible for driving the company\xe2\x80\x99s digital performance and growing the business worldwide.

Key Responsibilities:

• Identify opportunities to enhance website content and execute changes
• Improve information architecture including website categorisation, navigation and page templates
• Develop new website features based on customer insight to drive engagement and create sales leads
• Optimise website content and structure for search engine visibility and organic traffic growth
• Develop and implement digital marketing strategies to drive brand awareness, traffic, and conversions
• Update and maintain the company website to reflect current marketing strategies and objectives
• Manage and optimise paid advertising campaigns across various platforms (e.g. Google Ads, social media ads)
• Conduct keyword research and implement SEO strategies to improve organic search rankings
• Create and curate engaging content for digital channels, including website, blog, and social media
• Monitor and analyse website and campaign performance using analytics tools to identify areas for improvement
• Collaborate with cross-functional teams to coordinate marketing initiatives and ensure brand consistency
• Stay updated with industry trends and emerging digital marketing technologies and techniques
• Track and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts
• Identify and evaluate new digital marketing opportunities and platforms

To succeed in this Digital Marketing Specialist role, you must have a strong passion for digital and a strong commercial sense to know what is required to achieve success and help to create high quality digital experiences for prospects and clients.

Key Requirements:

• Three to four years\xe2\x80\x99 experience in a similar role
• Very good knowledge of web technologies
• Good knowledge of content management systems (Drupal, WordPress)
• UX/UI design tools (e.g. invision, sketch, balsamiq)
• Strong experience with Google Analytics
• Experience of A/B testing methods
• Excellent communication skills, both written and verbal
• Ability to work independently with a can-do attitude
• Keen attention to detail
• Degree level or equivalent
• Stakeholder management skills

This company needs no introduction and is recognised as the one of the top players in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Digital Marketing Specialist job.

Apply today or email me at kyle.lai@robertwalters.com.my to discuss further. Do note that we will only be in touch if your application is shortlisted. Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C