Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for creating and managing digital marketing campaigns across various platforms. You will work closely with the marketing team to develop and implement effective marketing strategies that drive traffic and revenue.

Responsibilities:

• Develop and execute digital marketing campaigns, including Facebook ads, PPC ads, and SEO optimization
• Monitor and analyze campaign performance and provide recommendations for optimization
• Manage budgets and allocate resources to maximize ROI
• Stay up-to-date with industry trends and best practices to continually improve campaign performance
• Collaborate with cross-functional teams to create engaging content and messaging
• Develop and maintain relationships with key stakeholders, including vendors and partners
• Conduct keyword research and develop SEO strategies to increase organic search visibility
• Optimize website content and structure for improved search rankings
• Conduct regular SEO audits and provide recommendations for improvements
• Monitor and analyze website performance metrics and provide insights for continuous improvement
• Work with web development team to implement technical SEO improvements
• Stay up-to-date with the latest SEO trends and best practices
• Overseeing the creation and maintenance of social media content

• Bachelor\'s degree in Marketing, Business, or related field
• 1 year of experience as a Digital Marketing Specialist or similar role; fresh graduates or students are also welcome
• Experience with Facebook Ads Manager, Google AdWords, and other advertising platforms is preferred
• Familiarity with SEO best practices and tools such as Google Analytics and Ahrefs is preferred
• Strong analytical skills with the ability to interpret data and provide insights
• Excellent written and verbal communication skills in Traditional Chinese and English
• Ability to work independently and collaboratively in a fast-paced environment
• Ability to write high-quality, long-form SEO content
• Fluent in written and spoken Chinese, with the ability to communicate effectively in Cantonese

• Work from home
• Flexible working hours to accommodate your schedule
• Opportunities for on-the-job training and professional development
• Collaborative and supportive team environment
• Competitive compensation packages, including benefits and growth opportunities within the company
• Chance to work with a dynamic and growing company in the digital marketing industry
• Exposure to a wide range of digital marketing strategies and tactics, providing valuable experience for your career growth
• Opportunity to work on diverse and challenging projects, expanding your skill set and knowledge base

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