About You
We're looking for someone who sees patterns that others don't, who gets energized by pushing for innovation, and who lives, eats, and breathes digital performance marketing across every platform that drives results. You'll manage performance across established platforms whilst pioneering new channels that others haven't even considered yet.
At RinggitPlus.com, Malaysia's leading financial marketplace, our digital marketing drives growth across banking, insurance, property, automotive, and more. In this role, you'll manage multi-million-ringgit budgets, lead a team of channel specialists, and deliver growth across proven platforms while testing and scaling exciting new channels.
What You'll Do
Strategic Leadership & Budget Management
Own digital marketing budgets exceeding RM1 million monthly, making investment decisions that directly impact company growth
Drive data-centric digital marketing strategy, continuously improving performance and maximising revenue whilst reducing acquisition costs
Create predictive models for budget allocation across channels, using analytics to stay ahead of market shifts
Team Leadership & Development
Lead a specialist team of three performance marketers: Google SEM expert, Facebook/Instagram specialist, and CRM marketer
Set clear objectives and career development paths for each team member
Foster a "test, measure and learn" culture, encouraging experimentation and knowledge sharing
Platform Mastery & Innovation
Direct Google Ads ecosystem (Search, PMAX, Display, YouTube) strategy and execution
Oversee Facebook and Instagram advertising, including advanced audience segmentation and creative testing
Pioneer emerging channels: TikTok Ads, affiliate networks, and influencer partnerships
Experiment with cutting-edge formats like shoppable posts, augmented reality ads, and interactive video content
Performance Optimisation
Implement sophisticated attribution models across all touchpoints
Run multivariate testing across channels, creative formats, and audience segments
Develop advanced remarketing strategies and cross-platform customer journey optimisation
Create custom audiences and lookalike segments using first-party data
Collaboration & Reporting
Work closely with sales and business teams to understand client goals and translate them into performance campaigns
Collaborate with data and technology teams to embed attribution methodologies within campaign optimisation
Provide detailed performance reporting with actionable insights for senior management
Act as internal evangelist for marketing technology, keeping teams ahead of industry trends
What You Have
8+ years in digital performance marketing with ownership of RM500k+ monthly budgets
Expert in Google Ads, Facebook/Instagram, and analytics platforms, with proven results in competitive online industries
Skilled in GA4, Tag Manager, attribution modelling, and data analysis (SQL a plus)
Hands-on with emerging platforms, programmatic, affiliates, and influencer marketing
Experience using AI tools to improve productivity and performance
Experience with marketing automation platforms and CRM integration
Experience leading and developing high-performing marketing teams
Customer-first mindset, curious about new tech, and strong communicator who turns data into action
Proven ability to recruit, retain, and develop specialist marketing talent
Customer-obsessed mindset with every decision considered through the customer lens
Natural curiosity about marketing technology and consumer behaviour
Exceptional communication skills with ability to present complex data insights
What You're Like
Results-driven, thrive on ambitious growth targets and quick, data-led decisions
Commercially savvy, able to link marketing performance to business impact and explain it clearly to any audience
Can explain complex attribution models to non-technical stakeholders
Balance brand awareness goals with performance marketing targets
View failed experiments as learning opportunities, not setbacks
Read marketing technology blogs for fun and get excited about new platform features
Build relationships with platform representatives to get early access to beta features
A natural team builder who attracts, develops, and protects top talent
Create an environment where your team can do their best work
Generous with credit and protective of your people
Ready For The Challenge?
Ready to own one of Malaysia's largest performance marketing budgets and lead a team that's defining the future of digital growth? Send your resume and cover letter to work@ringgitplus.com
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