Job Description

• Growth and opportunities
• Exciting Employee Benefits

About Our Client

Our client is a total beverage company with products sold in more than 200 countries and territories, selling multiple billion-dollar brands across several beverage categories worldwide.

To continue their digital transformation agenda to become best-in-class digital enterprise, they are seeking for the next superstar- a knowledgeable and dynamic Analytics Product Manager with strong Agile product management experience to join the team.

• Perform Customer & Commercial Analysis & Discovery to understand the customer and market trends and pain points including current level of adoption.
• Collaborate and align with the Commercial & IT team, Data & Analytics, external partners to produce a common and agreed-upon product roadmap that includes new features, CR\'s, and any product enhancements
• Digital Product Roadmap (Demand Capture Pillar). End-to-end management of platform features & processes from ideation to delivery for an ongoing business at scale. Manage the product roadmap for commercial analytics, including prioritization of features, working with IT to detail user stories, and user testing.
• Strategizing the product roadmap for Digital Capabilities (Demand Generation Pillar). Including but not limited to sales & distribution analytics, Marketing Automation, Personalization, Recommendation, Coupons, Promotions, Segmentation, Google Analytics, Google Tag Manager etc
• Understand advanced practices of digital marketing, emerging customer data tools, personalisation tactics and how these translate into customer acquisition, retention and loyalty.
• Defining the long-term vision for the products while driving the day-to-day activities
• Build business cases for data use cases to drive business towards the O2O(Offline-to-Online) business model.
• Develop and maintain Data use cases & Models e.g. single recommendation engine (customer centric) for serving retailers across all channels covering all relevant data sources

The Successful Applicant

• The Analytics Product Lead must have the ability to lead the development of new analytics products & solutions with the Commercial, RGM, RTM, W@POS, and Sales heads, providing appropriate fact-based arguments, keeping a continuous improvement culture in the trade.
• The candidate must understand the available tools and solutions for enabling advanced analytics automation through a platform like Power Bi, CRM, SFA, eB2B, Google analytics, and Performance Marketing tools understanding is required to enable the overall digital ecosystem.

Specific Competencies

• Digital product management
• Digital & Ecommerce analytics
• Digital transformation
• Commercial understanding
• Performance marketing tools knowhow
• Digital analytics and automation expertise
• Knowledge of Data Lake, Power BI/Tableau or any other data analytics platform
• Integration expertise of Firebase, Google Analytics
• Understanding of Big Query, SQL advanced expertise
• Strong understanding of common analytical models and algorithms

What\'s on Offer

• Growth and opportunities
• Exciting employee benefits