Job Description

Job Category: Hotel-Sales
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WHAT'S THE JOB?
As Director of Sales & Marketing, you will oversee marketing-related sales, programs, and budgets and implement revenue targets and budget goals, evaluate team progress, and participate in securing sales and increasing the number of clients while identifying new ideas that will help drive the business and solving problems through strong interpersonal skills and efficient communication.
YOUR DAY-TO-DAY
People

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively
• Recommend or initiate any HR elated actions where needed
• Drive a great working environment for teams to thrive - connect departments to create sense of one team
• Interact with outside contacts: guests, vendors, and other contacts as needed
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue
• Participate in all industry related events

Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
• Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities
• Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity
• Raise the awareness and reputation of your hotel and the brand locally - occasionally acting as hotel representative for media related enquiries
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments
• Ad-hoc duties - unexpected moments when we have to pull together to get a task done; ; Manager on Duty functions
• Keeping the General Manager and Revenue team informed of market insights

Guest Experience

• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP's, large groups, and other key guests
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Financial

• Hit all personal/team sales goals and maximise profitability
• Help prepare the departmental budget and financial plans including the hotel marketing plan
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
• Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel
• Ensuring the guests are aware of the Food & Beverage offerings offered, drive covers to the outlets

Accountabilities

• This is the top sales and marketing job in a 1st voco hotel in Malaysia.
• Hotel may have multiple S&M set-up Tasks and high-volume room, catering and/or convention facilities.
• May manage a large number of professional level and administrative sales, catering, and/or convention employees.

WHAT WE NEED FROM YOU?

• 8+ years of sales and marketing related experience
• Bachelor's degree in sales, business administration, marketing or communications
• Possess prior leadership experience in directly managing a department within similar hotel scope and display strong leadership competencies
• Possess strong creative and analytical skills to create and assess impact of sales and marketing programs and be detail-oriented.
• Must be able to travel to attend workshops, tradeshows, conventions, etc. and may be required to work nights, weekends, and/or holidays.
• Computer proficiency is required.
• Highly developed written and verbal English communication skills to effectively negotiate, persuade, influence, and sell are critical
• Proven track record of business milestones

HOW DO I DELIVER THIS?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels.
Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

Skills Required